Retention Masterclass Podcast
1) Mobile engagement, retention, and frameworks with the godfather of the mobile growth stack, Andy Carvell
Any mobile marketer wants better engagement and higher retention. One of the ways to get there is applying the right frameworks with the right tools to build and deepen connection with your users and ...Show More
2) New Retention Masterclass! Finally! And ... pls come to the new show!
Yes ... this is the first Retention Masterclass in 9 months! But Peggy & John are still doing shows ... just in a different place. And we want you to join us Join the new show here: Apple Podcasts: ht...Show More
3) The new mobile economy runs on subscriptions. How do you optimize them?
Subscriptions are the new revenue. The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is or can be a subscription. Which means: if yo...Show More
4) Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World
Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I...Show More
5) Why NPS is narcissistic. And ... how to achieve 95% accuracy in predicting churn
Forecasting leaky buckets is super-helpful whether you're adding new users to your mobile app or new customers to your SaaS startup. In this episode of Retention Masterclass, Peggy Anne Salz and John ...Show More
Why NPS is narcissistic. And ... how to achieve 95% accuracy in predicting churn
29:01 | Dec 7th, 2020
6) Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again
Dan Beasley, co-founder of Viker game studio in London, is launching Who Wants To Be a Millionaire on mobile in December 2020. Peggy Anne Salz and I chat with him on this episode of Retention Mastercl...Show More
7) Building subscription businesses that monetize: Chatting with Google's former product manager for self-driving cars and iOS app
How do you build a viable subscription business? Well, knowing your customers' needs better than they do themselves is a good start. In this episode of Retention Masterclass, we chat with former Googl...Show More
8) Retention by design, with a Rovio art director: creativity, games, and keeping your users
We tend to think of great design as something that captures attention. But is it also something that keeps attention … and fosters retention? In this episode of Retention Masterclass Peggy Anne Salz a...Show More
9) Mobile measurement in the age of privacy with Brian Krebs of MetricWorks
As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad...Show More
10) From Batman to you: mobile app retention for UTILITY apps
We almost never talk about utility apps. That's odd, because utilities is a top-5 app category on both Google Play and iOS, and there are many multiple billion-install apps in Utilities … think browse...Show More