the Joshua Schall Audio Experience Podcast
1) Rise of Piping Rock: How One Family is Reclaiming the Dietary Supplement Industry
Back in April 2023, you might remember that I uploaded a piece of content titled something like “The Clorox Company should divest its dietary supplement brand portfolio.” It aimed to increase recognit...Show More
2) [MONDAY MINUTE] How Protein is Reshaping the Classic Peanut Butter & Jelly Sandwich
While beloved by children…did you know that the entire National Football League combined is estimated to consume about 100K Smucker’s Uncrustables annually? If you aren’t familiar with Uncrustables, i...Show More
3) Why Costco & Sam's Club Private Labels Are Dominating the Protein Market
What’s developing isn’t a “high-protein convenient nutrition” categorical battle between wholesale club private label and branded products…but an evolving model of coexistence! The two largest warehou...Show More
4) GLP-1 Market Future: Why "Quality" (and Muscle Health) Matters!
Are we approaching a paradigm shift…where the conversation elevates from “quantity” to “quality” of weight loss? And if true…what could that mean for “muscle health” CPG products, which have benefitte...Show More
5) [MONDAY MINUTE] The Explosive (and Controversial) Role of DSD Distribution in the Rise of Functional Beverages
Amidst booming demand for functional beverages…niche ingredients have found a catalyst to mainstream awareness and mass acceptance. Though, there’s a big difference when comparing (say) lion’s mane mu...Show More
6) Cashing In or Selling Out? Liquid Death Enters the Energy Drinks Market
I’m having a tough time understanding the latest Liquid Death joke…does that mean I don’t have a sense of humor? For those unfamiliar, the original inspiration (that eventually became Liquid Death) oc...Show More
7) [MONDAY MINUTE] GHOST Protein Bar: The Candy Bar "Killer" or Keurig Dr Pepper (KDP) Distraction?
While most Big CPG brand portfolios restructure, realign, and refocus…GHOST is making those strategic efforts by its parent company Keurig Dr Pepper a bit more complicated! After its recent M&A transi...Show More
8) TRUBAR Sold to Turkish Food Giant Eti Gıda for $142.5M
Wait, you’re telling me that a $100 million plus acquisition just occurred in the North American protein bar market…and I’ve never once mentioned the brand name throughout its almost decadelong existe...Show More
9) [MONDAY MINUTE] PepsiCo vs. Wall Street: Can Activist Investor Force a MASSIVE Spin-Off?
Did you know that PepsiCo has approximately 70% more packaged beverage SKUs than The Coca-Cola Company…but is generating roughly 15% less retail sales? That was just one of numerous fascinating insigh...Show More
10) Premier Protein HUGE Growth (& Hidden Red Flag?) | BellRing Brands 2025 Q4 Update
Has anyone else noticed that compared to a few of its peers…the Premier Protein growth story gets overlooked by pundits far too often? BellRing Brands (NYSE: BRBR) is a portfolio that owns a collectio...Show More