B2B Insights Podcast
1) #68: How to Build Effective CX Programs
In this episode, B2B International’s Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX ...Show More
2) #67: AI Is The New Fire; Don’t Get Burned
In this episode, B2B International’s Thomas Grubert and Louise Coy share some important considerations when using AI, particularly in market research, and discuss some current pitfalls and future chal...Show More
3) #66: How To Effectively Target B2B Buyers in 2025
In this episode, B2B International’s Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how they can use segmentation to overcome these challenges.
4) #65: Common Myths and Misconceptions with Brand Research
In this episode, B2B International’s Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and exp...Show More
5) #64: The Best Frameworks to Develop Winning Propositions
In this episode, B2B International’s Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.
6) #63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings
In this episode, B2B International’s Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winnin...Show More
7) #62: How to Achieve World-Class Quality in B2B Market Research
In this episode, B2B International’s Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate ...Show More
8) #61: How to Ensure B2B Market Research is Strategic and Actionable
Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan discu...Show More
9) World’s Greatest Business Thinkers #6: Herminia Ibarra
In the final episode of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on h...Show More
10) World’s Greatest Business Thinkers #5: Rita McGrath
In episode 5 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Rita McGrath, a best-selling author and sought-after speaker and strategic advisor. If you want to learn what i...Show More