Alchemy Podcast
1) Inside the Huddle: Elevating the Fan Experience
Jen Kavanagh, SVP Marketing & Media at Philadelphia Eagles, explores fan engagement strategies and media innovation, highlighting their role in deepening audience connections.
2) Blend & Brand: Distilling Modern Whiskey
Andrew Borenzweig, Founder and CEO of Beverly Spirits, reveals the intricacies of crafting luxury whiskey, the brand's commitment to sustainability, and the role of strategic partnerships in shaping t...Show More
3) High Stakes: The Intersection of Cannabis and Politics
Joanne Wilson, Founder and CEO of Gotham, navigates the cannabis landscape, spotlighting governance challenges, illicit competition, and the industry's adaptive potential in retail and society.
4) Pioneering the Digital Frontier in Cannabis
Iram Cesani, Director of Digital Marketing at Trulieve, delves into the complexities and potential of e-commerce strategies within the growing US cannabis sector.
5) Empowering Women's Ventures: Funding an Equitable Future
Karen Cahn, Founder and CEO of IFundWomen, spotlights the challenges women face in securing capital and discusses IFW's mission to remove barriers for women entrepreneurs.
6) Behind the Glow of Beekman 1802's Marketing Strategies
Brad Farrell, Chief Marketing Officer - Beekman 1802 delves into the brand's commitment to kindness, sustainability, and transformative skincare. Learn about their unique approach to influencer market...Show More
7) Modern Marketing Innovations for the Cinema
Eliot Hamlisch, Chief Marketing Officer – AMC Theatres, discusses the influence of COVID-19 on theatre attendance, the impact of streaming services on the movie-watching experience, and anticipates up...Show More
8) Alex Shegelman, CEO, Hempshire Group
Alex discusses developing smarter ways to smoke, launching a new Delta 8 SKU and partnering with micro-influencers and MMA fighters.
9) Brian Rosen, Managing General Partner, InvestBev
Brian discusses the evolution of the adult beverage industry, the complexity to alcohol replacement trends and his experience investing in cannabis beverages.
10) Doug Zarkin, Vice President – CMO, Pearle Vision
Doug discusses taking a brand out of the "friend zone", leveling up the in-store experience and creating distinction in a commoditized category.