Agency Ahead by Traject Podcast
1) Developing Marketing Expertise and a Personal Brand with Dave Gerhardt
On Episode 100, Dave Gerhardt rips through the way he thinks about marketing. He explains his personal experience with imposter syndrome, his thoughts on the value of personal branding, and the import...Show More
2) Selling and Prospecting for Agency Owners and Consultants with Brooklin Nash
On Episode 99, Brooklin Nash shares his perspective on outreach techniques that focus on your prospect, put in the necessary research, and drive the right types of conversations. He also touches on th...Show More
Selling and Prospecting for Agency Owners and Consultants with Brooklin Nash
25:50 | May 21st, 2021
3) The Secret Digital Marketing Life of Franchises with Neel Parekh
On Episode 98, Neel Parekh lifts the curtain on the complexity of local marketing for franchises. What does the relationship between corporate and franchisees look like for marketing? How can agencies...Show More
4) The Beauty of Meeting Governance with Hiba Amin
On Episode 97, Hiba Amin of Soapbox put a meeting on our schedule to talk about meetings. She dissects this time-sucking constant in our work lives and shares concrete steps we can use to make meeting...Show More
5) Local SEO White Labeling with Dani Owens
On Episode 96, Dani Owens shares her passion for being a Local SEO educator, building a community, and providing a unique white label local SEO service for other agencies. Learn how she has used a whi...Show More
6) Making an Impact On Local SEO for Clients with Levi Williams-Clucas
On Episode 95, Levi Williams-Clucas dishes on her approach to Local SEO, Google My Business, and Online Reviews. She shares her insights on when to expect results for local marketing efforts and how y...Show More
7) Getting Meta: Marketing the Marketing Agency with Amanda Milligan
On Episode 94, Amanda Milligan shared how she approaches putting together her strategy for content marketing agency Fractl. She highlights her commitment to working with the sales team, evaluating lea...Show More
8) Assessing User Intent for SEO at Scale with Suganthan Mohanadasan and Andy Chadwick
On Episode 93, Suganthan Mohanadasan and Andy Chadwick detail their journey to building and releasing software that will allow SEOs to measure user intent based on context at scale. The tool Keyword I...Show More
Assessing User Intent for SEO at Scale with Suganthan Mohanadasan and Andy Chadwick
32:10 | Apr 19th, 2021
9) Google Patent Secrets and Using Entities To Enhance SEO with Bill Slawski
On Episode 92, Bill Slawski, Director of SEO Research at Go Fish Digital, explains Semantic SEO and how Google has been steadily moving to an entity based focus on mapping digital and real-life 'thing...Show More
10) Javascript SEO, Auditing Custom-built Websites, and Core Web Vitals with Kristina Azarenko
On Episode 91, Kristina Azarenko shares her love for teaching SEO, Javascript SEO challenges for custom-built websites, and her honest opinion on the importance of Core Web Vitals as Google continues ...Show More