A Digital Strategy Podcast
1) The Real Design Process Behind Successful Digital Transformation
In this conversation, Marcello Gortana and Symon Oliver from Tennis (a B2B website and product design and development agency) explore the multifaceted nature of design, emphasizing its importance in d...Show More
2) Transforming Websites into Growth Engines
In this conversation, Marcello Gortana and Symon Oliver discuss the transformation of websites into growth marketing stacks. They explore the evolution of web technology, the importance of defining cl...Show More
3) The AEC Perfect Storm: Why This Downturn Won’t “Go Back to Normal”
AEC leaders are navigating an unprecedented moment: major sectors stalling at once, tightening pipelines, and a fast-moving wave of digital disruption. In this episode, Marcello (Tennis) sits down wit...Show More
4) Why Associations Keep Getting Tech Stacks Wrong
In this podcast episode, hosts Marcello Gortana and Symon Oliver discuss the unique challenges and opportunities faced by associations in the digital landscape. They explore the importance of understa...Show More
5) How to Choose the Right Design Dev Agency: What Most Teams Miss
In this conversation, Symon Oliver and Marcello Gortana discuss the complexities of selecting the right website design and development agency. They explore the prevalent mistrust among buyers in the i...Show More
6) The Ultimate Guide to Choosing the Right CMS for Your Business
In this conversation, Symon Oliver and Marcello Gortana discuss various content management systems (CMS) and their implications for businesses. They explore the risks associated with third-party integ...Show More
7) CMS Reality Check: Navigating the CMS Landscape
In this episode, Symon Oliver and Marcello Gortana delve into the world of Content Management Systems (CMS), exploring various types such as traditional, headless, and enterprise CMSs. They discuss th...Show More
8) CMS Reality Check: Scale, Workflow and Tech Debt
This week, we talk through the red flags that show up long before a CMS becomes a problem. Slow publishing, brittle layouts, broken plugins, tech-stack friction—if any of this sounds familiar, it migh...Show More
9) Why Complex Projects Fail Before They Even Start
In this conversation, Symon Oliver and Marcello Gortana delve into the intricacies of managing complex projects. They explore what defines project complexity, the impact of that complexity on project ...Show More
10) From Maintenance to Value: Rethinking Website Support Models
In this conversation, Symon Oliver and Marcello Gortana discuss the critical role of vendor support in website management. They explore the differences between good and bad support, the pitfalls of tr...Show More