How to Build an Audience Podcast
1) How to Test Your Creative for Paid Media with Alexa Kilroy
Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day. In this episode we will discuss: How to build your strategy for marketing What platforms are working and not working...Show More
2) Building a Shoe Empire with Sean McGinnis
At the beginning of a brand’s life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of brand building, you start to grow a team, add SKUs, ...Show More
3) How to Build a Brand Focused Website with Shaun Brandt
Brands spend thousands of dollars to get customers onto their website only to lose the sale because the website didn’t make sense. So much of the buying journey is on the website and yet, not all webs...Show More
4) The Formula to Great UGC Content with Sheridan Holland
Today’s guest is Sheridan Holland, a UGC Creator for many DTC Brands. In this episode, we discuss: - What are the most common misconceptions about UGC - What makes up a great UGC vi...Show More
5) How to Find Your Brand Voice with Natalie Sportelli
Today’s guest is Natalie Sportelli, Head of Content at ThingTesting, a media company bringing unsponsored takes on brands. In this episode, we discuss: How a brand can develop their personal ...Show More
6) How to Build Your Influencer Program with Brad Hoos
Today’s guest is Brad Hoos, the Chief Growth Officer of The Outloud Group, an influencer marketing agency as well as the founder of MuskOx, a DTC apparel brand. In this episode, we discuss: Common m...Show More
7) Mastering Influence Marketing & SEO with Amanda Natividad
Today’s guest is Amanda Natividad, Marketing Architect at Sparktoro. In this episode, we discuss: The difference between influence marketing and influencer marketing How to pitch sponsorships and m...Show More
8) How to Create Effective UGC Ads with Kristen Jones
Today’s guest is Kristen Jones, the director of marketing at SuitShop as well as a UGC editor for The Quality Edit. In this episode, we discuss: SuitShop’s winning ads and what makes them convert H...Show More
9) How to Win at Conversational Commerce with Stephanie Griffith
SMS marketing is the breakout channel of 2021, but there is a lot of unknowns on how to navigate this channel. Most brands don’t even have an SMS channel. Is it the same as email? There are so many qu...Show More
10) Life Beyond DTC with Jason Starr
Today’s guest is Jason Starr, Founder and Managing Director of CompanyFirst. CompanyFirst invests in and focuses on the exciting market of innovative, emerging consumer brands with high growth potenti...Show More