How'd She Do That? Podcast
1) 253. The Power of Purpose with Melissa Clayton of Tiny Tags
In this special episode — the last one before Emily’s maternity leave — we’re joined by the incredible Melissa Clayton, founder and CEO of Tiny Tags, a fine jewelry brand that celebrates motherhood, c...Show More
2) 252. Sisters & Stationery: The Story Behind Surcie
In today’s episode, Emily sits down with sisters Mary and Taylor, the founders of Shop Surcie, a bespoke stationery and gifting studio known for its thoughtful details and timeless design.What began a...Show More
3) 251. Redefining Luxury: How Nicole Wegman Built Ring Concierge
What started as a frustration with limited engagement ring options turned into a luxury jewelry empire. Nicole Wegman, founder and CEO of Ring Concierge, has redefined what it means to shop for fine j...Show More
4) 250. From Orchard to Vanity: The Story of Le Prunier with Allison Taylor
What if the secret to radiant skin was hiding in your family’s orchard? In this episode of How’d She Do That, Emily sits down with Allison Taylor, co-founder of Le Prunier, the clean beauty brand harn...Show More
5) 249. Kristi Lord & Lindsay Droz on Launching L’AVANT Collective
In this episode of How’d She Do That?, Emily sits down with Kristi Lord and Lindsay Droz, the powerhouse founders behind L’AVANT Collective, to talk about the journey of building their business from t...Show More
6) 248. Designing the Future: Rebecca Goesling on Storytelling & CMF Design
In this episode, Emily welcomes Rebecca Goesling — a forecaster, brand storyteller, and color material finish (CMF) designer, as well as the visionary behind The Goesling Group.Rebecca shares how she ...Show More
7) 247. How Kay Stanley Built Spartina 449 from a Dream to a Beloved Brand
In today’s episode, Emily sits down with Kay Stanley, the visionary founder of Spartina 449, a lifestyle brand inspired by the charm and beauty of Daufuskie Island, South Carolina. What began as a pas...Show More
8) 246. Swinging in Style: How a Mother-Daughter Duo Crafted Baffie Golf
In this episode of How’d She Do That?, we step onto the fairway with Mary and Molly, the inspiring mother–daughter team behind Baffie Golf—a luxury children’s golf apparel brand that’s as much about h...Show More
9) 245. Julie McAllister on Is It Cake? and Building a Sweet Business
In this episode of How’d She Do That?, host Emily Landers welcomes cake artist and entrepreneur Julie McAllister, whose hyper‑realistic confections have captured the attention of food lovers, design e...Show More
10) 244. From Passion to Product: Sarah Collins Lawler’s TELA Story
In this episode of How’d She Do That?, Emily is joined by Sarah Collins Lawler, the founder and designer behind TELA Mercantile, just six weeks into her journey as a new mom.Sarah shares a beautiful a...Show More