B2B marketers can learn a lot from the direct-to-consumer industry. For one, there is no sales team in DTC. That means marketing has to get a person from awareness, all the way through the checkout pr...Show More
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Recommendations
aliceko recommended:Jun 21st, 2022
Great episode! Lessons: - It's not always appropriate for marketing to be in demand gen capture focus on EVERY single channel. Some channels aren't meant for demand gen closure. - Non-performance marketers will feel out of their element if they are better at other things like copywriting, brand mark...Show More
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