The Business Side Of Fitness Podcast
1) Episode 149: Mastering the customer experience with Judy Turchin
Customer experience can make or break a brand. As Judy Turchin, founder of JPT Partners LLC and former COO of Eqinox puts it, “if you are not in touch with your customer, you've lost your way on the j...Show More
2) Episode 148 - How to create partnerships that drive revenue with Massi Sardi
Gyms and studios can be hesitant to work with aggregators and marketplaces. The concern is often cannibalizing their current membership base, when really the role of these marketplaces is audience dev...Show More
Episode 148 - How to create partnerships that drive revenue with Massi Sardi
33:54 | Sep 26th, 2022
3) Episode 147 - The strategic way to view content with Erika Shannon Hathaway
We’ve all heard that content is king, but let’s face it; content without a solid strategy behind it is just noise. Erika Shannon-Hathaway knows all about laying out a content strategy that works. ...Show More
Episode 147 - The strategic way to view content with Erika Shannon Hathaway
33:14 | Sep 19th, 2022
4) Episode 146 - How to leverage relationship selling with Star Sage
Every startup dreams of becoming a global brand, but not many make it. Today on the Business Side of Fitness Podcast, Star Sage, Director of Business Development at Hyperice shares what it’s been like...Show More
5) Episode 145 - The art of storytelling and the role it plays in business with Roger Harvey
“Life is a game. And the best storyteller wins. That simple. If somebody tells me that their sales are slow, then I tell them, well tell a better story. “ Storytelling really is the name of the game -...Show More
6) Episode 144 - How to grow your business in any economy with Eric Posner
The fitness business is a passion fueled business, but…there's a big difference between a hobby and a business. Not many people can turn their passion into a viable business, but Eric Posner, CEO and ...Show More
7) Episode 143 - Exploring wellness travel and beyond with Brian Chappon
“There's this terminology that sounds cool to talk about: series A series B, who cares? Build a product that changes the world.” Hot diggity dog. Brian Chappon, CEO & Founder of CENTRED just get...Show More
8) Episode 142 - How to build a disruptive brand with Dr. Kim Maugeri
What or who would you say is the biggest underdog in fitness? In my opinion, it’s pilates. Pilates is incredibly versatile, effective and valuable, but it hasn’t really gone mainstream. Today, Kim Mau...Show More
9) Episode 141 - The power of partnerships with Sean Turner
Looking to get that competitive edge? Partnerships are a great way to offer more value to end users without stressing over high acquisition costs. Today, on The Business Side of Fitness, Sean Turner, ...Show More
10) Episode 140: The huge business opportunity you may be missing with Jonathan Freeman
The anti-aging market sure is huge right now. Is your business missing out? Doesn’t it blow your mind to think of how much money people invest into botox, fillers, plastic surgery and more to lo...Show More
Episode 140: The huge business opportunity you may be missing with Jonathan Freeman
35:41 | Jun 20th, 2022