Work in Progress by Blueprint Podcast
1) Is feedback a secret weapon in eCommerce?
Whether you're an agency or a tech platform, everyone talks about the importance of listening to your customers and gathering feedback. But, all too often, that feedback starts and ends at a rushed 2-...Show More
2) Demystifying eCommerce retention for modern DTC brands
We cover the state of retention within the eCommerce industry today, and break down lifetime value (LTV) into its component parts, to look at the key inputs and outputs that make up a top retention st...Show More
3) Golde: Trinity Mouzon Wofford on building an omnichannel wellness brand
Trinity Mouzon Wofford went from making Golde product by hand to launching in Target stores this year. We discuss how an omnichannel approach, community focus and smart PR strategy drove growth for th...Show More
4) Patch Plants: Franky Athill on the challenges of selling live plants online
Franky Athill shares how Patch Plants disrupted the gardening industry with an eCommerce model.
Patch Plants: Franky Athill on the challenges of selling live plants online
16:10 | Mar 22nd, 2021
5) Pattern Brands: Emmett Shine on building brands through storytelling
Former Gin Lane, now Pattern Brands founder, Emmett Shine talks storytelling, community building and operating new brands Equal Parts & Open Spaces.
6) Depop: Simon Beckerman on fueling organic growth with a simple marketing flywheel
Depop founder Simon Beckerman explains how a simple marketing flywheel fuelled the growth of the Gen Z shopping app with 18 million users.
Depop: Simon Beckerman on fueling organic growth with a simple marketing flywheel
46:37 | Jan 26th, 2021
7) Heights: From email newsletter to consumer wellness brand
Dan Murray-Serter joins us to explain how he built Heights from a single email newsletter into a multi-channel brain supplement brand.
8) Huron: Matt Mullenax on launching a high-end male skincare brand in a female dominated industry
This week Huron’s Matt Mullenax tells us how he challenged the female dominated skincare industry with premium but affordable bathroom alternatives for men.
9) Ilana Kruger: Scaling a challenger coffee brand through partnerships
Ilana Kurger joins us on the podcast to discuss how Dripkit leveraged partnerships with larger brands to help launch its on-the-go drip coffee product.
10) Hubble: Paid social for DTC brands - folly or fortune?
Today we talk to Jesse Horowitz to discuss how he built eCommerce business and Instagram sensation Hubble Contacts. Note: Due to technical issues the first part of this episode wasn't recorded and ...Show More