The Whole Marketer Podcast
1) Episode 158 – Effective brand building with guest Andrew Geoghegan
Episode #158. Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; including the importance of clarity on your strategic ...Show More
2) Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it
Episode #157. We're focusing on burnout on today's episode, an issue we regularly and will continue to raise awareness of in our profession. We are passionate about providing support to empower you wi...Show More
3) Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders
Episode #156. This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession. We’re discussing resilience - not to be confused with endur...Show More
4) Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice
Episode #155. Today’s focus is a personal understanding topic on the importance of marketers owning and sharing their authentic voices - especially on platforms like LinkedIn. Joining Abby is her ...Show More
5) Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway’s CMO on marketers understanding finance to own short and long-term growth agenda
Episode #154. We’re back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we’re discussing marketing’s role in leading the long-term ...Show More
6) Episode 153 – Creative Excellence with guest Rich Atkinson-Toal: Tips from Amex’s Global Brand and Marketing VP on Cultivating a Culture of Creativity in Your Team
Episode #153. This topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinking, ideas, products and experiences for your consum...Show More
7) Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?
Episode #152. Today’s focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to overcome dullness in your work. Abby’s guest expert...Show More
8) Episode 151 – Step Change Growth with guest Jo McClintock: Trainline’s Brand & Marketing VP on How Marketers Can Drive Step Change Growth Through Curiosity and Collaboration
Episode #151. Today’s focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don’t mean incremental movements in growth, but a bold, substa...Show More
9) Episode 150 – AI for Marketers with guest Jeremy Connell-Waite: Your New Intelligent Assistant, how to really make AI work for you
Episode #150. We’re celebrating our milestone 150th episode with a technical skill that, if it hasn’t already, will impact and shape the way we work and live our lives, and the lives of our consumers....Show More
10) Episode 149 – Purpose Driven Careers with guest Megan Harrison: How to choose your next role for a successful and fulfilling marketing career
Episode #149. Today’s topic is an area of personal understanding, enabling you to take the reins of your career so that it’s happening for you, not to you. We’re discussing purpose driven careers, pac...Show More