The Whole Marketer Podcast
1) Episode 153 – Creative Excellence with guest Rich Atkinson-Toal: Tips from Amex’s Global Brand and Marketing VP on Cultivating a Culture of Creativity in Your Team
Episode #153. This topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinking, ideas, products and experiences for your consum...Show More
2) Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?
Episode #152. Today’s focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to overcome dullness in your work. Abby’s guest expert...Show More
3) Episode 151 – Step Change Growth with guest Jo McClintock: Trainline’s Brand & Marketing VP on How Marketers Can Drive Step Change Growth Through Curiosity and Collaboration
Episode #151. Today’s focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don’t mean incremental movements in growth, but a bold, substa...Show More
4) Episode 150 – AI for Marketers with guest Jeremy Connell-Waite: Your New Intelligent Assistant, how to really make AI work for you
Episode #150. We’re celebrating our milestone 150th episode with a technical skill that, if it hasn’t already, will impact and shape the way we work and live our lives, and the lives of our consumers....Show More
5) Episode 149 – Purpose Driven Careers with guest Megan Harrison: How to choose your next role for a successful and fulfilling marketing career
Episode #149. Today’s topic is an area of personal understanding, enabling you to take the reins of your career so that it’s happening for you, not to you. We’re discussing purpose driven careers, pac...Show More
6) Episode 148 – Brand Purpose with guest Helen Jeremiah: How a well-defined purpose can guide decisions, inspire teams and build trust with consumers
Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the whole organisation to g...Show More
7) Episode 147 – Social Proof with guest Michael Goldstein: Why brands and agencies need to build ideas outside the office walls
Episode #147. Social Proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing with consumers and influencers in real-time and how to ...Show More
8) Episode 146 – DEI with guest Ali Hanan: Why representation matters as a force for growth and force for good
Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generation...Show More
9) Episode 145 – Marketing Culture with guest Abi Willstead: Specsavers' Marketing Excellence lead on a creating winning marketing culture
Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day. Defining your marketing culture is the key to unloc...Show More
10) Episode 144 – Growth Mindset with guest Charlotte Langley: Bloom & Wild’s CMO on embracing the unknown in your leadership style
Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their qualities, skills, abilities and situation c...Show More