Go For Broke

From Sock Puppet to Flop: The story of Pets.com

Go For Broke ›

38:43 | Oct 8th, 2020

2 recommendations

What many of us remember of the dot-com era of the late 90s and 2000 were the ads, the hype. We saw a DIY sock puppet voiced by actor Michael Ian Black become the mascot for Pets.com and a pop culture...Show More



Recommendations

hessah recommended:Oct 16th, 2022

When the .com bubble bursted, it was a shocking disappointment as businesses and its tech partners promised a new chapter that will change business models for ever. Pets.com is one of those fallen shinning stars that shunned brick and mortar for the allure of online only business model. Such a model...Show More

I thought this episode was:

🤭 Dramatic
🤔 Thought-provoking
👍 Well-produced
🕵️‍ Well-researched
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mmOct 17th, 2022

This was a terrific episode. I wonder if there will be a tech of 2010's version of this podcast one day...

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hessahOct 17th, 2022

@mm Can’t agree more; I listened to this episode few times since it’s launched and looking how shoppers’ behavior has shifted dramatically every few months, I can’t help but think how some amazing ideas flop if the timing isn’t right. Another business model which didn’t turn a good profit was Zoom, ...Show More

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mm recommended:Oct 25th, 2020

Weeee! The chronicles of the rise and dive of the infamous Pets.com. When a sock puppet sells out and not your pet food, there’s probably a problem.

I thought this episode was:

🥜 Nuts
💡 Educational
🥺 Nostalgic
🤯 Unbeliveable
🕵️‍ Well-researched
  • ❤️
  • 😂
  • 🤔
  • 🤯
  • 👏
Reply

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