Marketing Spark (The B2B SaaS Marketing Podcast) Podcast
1) Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
Marketers spend countless hours optimizing for Google, LinkedIn, and Reddit—but what about Wikipedia? In this episode of Marketing Spark, host Mark Evans talks with Bill Beutler, one of the world's le...Show More
2) Revolutionizing Cold Outreach: Michael Maximoff on Building Relationships, Not Just Pipelines
Cold outreach has a bad reputation—spammy emails, pushy SDRs, endless noise in the inbox. But Michael Maximoff, co-founder of Belkins, believes it doesn't have to be that way. In this episode, Micha...Show More
3) Breaking the Mold: How Zechariah Thomas Is Disrupting the Hockey Stick Industry with Swift Hockey
What does it take to disrupt a $500 hockey stick market dominated by global giants? At just 22 years old, Zechariah Thomas is rewriting the rules with Swift Hockey—an elite stick brand that's afford...Show More
4) From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice AI Category
In this episode of Marketing Spark, Mark Evans sits down with Vahagn Sargsyan, VP of Marketing at Krisp, a pioneering voice AI company. Vahagn shares his unique journey from full-stack developer to ...Show More
5) Will AI Replace Us? Mitch Joel on the New Rules of Knowledge Work
AI isn't coming for the future of work—it's already transforming it. In this episode, Mark Evans sits down with Mitch Joel, entrepreneur, author, and co-founder of Thinkers One, to unpack the seismic ...Show More
6) Why Founders Burn Out—and How to Reclaim Control with Zaheer Merali
Entrepreneurship isn't just about hustle, funding rounds, or scaling fast. It's also about the inner game—mastering your mindset, aligning your purpose, and creating a business that doesn't consume yo...Show More
7) The Art and Science of B2B Video Podcasting: Lessons from 75 Shows
Is your B2B podcast ready for YouTube? In this episode of Marketing Spark, I'm joined by Sergey Ross and Joe Newton from Sway One, who created a report [https://drive.google.com/file/d/1G64xFhxyBBu9FT...Show More
8) What Brayden Young Learned After 10 Years Building Sendoso
After a decade building Sendoso into a category-defining platform for B2B gifting and direct mail, Brayden Young is back with a new venture—Slash Experts—that's taking on one of SaaS marketing's bigge...Show More
9) Conversion Copywriting Strategies: How Chris Silvestri Boosts B2B Marketing Success
In this episode of Marketing Spark, host Mark Evans sits down with Chris Silvestri, a conversion copywriting expert, to explore the art and science of crafting high-converting messages. They discuss ...Show More
10) The CMO Dilemma: Surviving & Thriving in a High-Stakes Marketing World with Jenny Sagstrom
CMOs are under immense pressure to deliver fast results, prove ROI, and navigate an increasingly complex marketing landscape. In this episode of Marketing Spark, Mark Evans sits down with Jenny Sagstr...Show More