Selling In The Motor Trade Podcast
1) Part 2: Chris Cormier, Mercedes-Benz Head of Sales | How to Build 25-Year Loyalty, Wow-Factor Deliveries & an AI-Proof Sales Team
Our 250th episode! For over 5 years, we've been the No.1 podcast for automotive sales and management training. In total, we’ve delivered 5 days, 3 hours, 55 minutes and 33 seconds of advice, news and ...Show More
2) Mercedes-Benz Head of Sales | “What You Tolerate, You Condone” - Chris Cormier
Inside Mercedes-Benz Brooklands. Test tracks, heritage floors, AMG experiences and all. Chris Cormier breaks down the leadership techniques he uses to keep a prestigious site performing. From apprenti...Show More
3) Fixing Your Used-Stock Shortage: How to Buy 3–4-Year-Old Cars From Your Own Service Drive
I sit down with Symco Training’s Operations Director, Andrew Clark, to tackle the question every dealer is asking… Where do we find clean, well-specced 3–4-year-old cars when auctions are thin and pri...Show More
4) The “Dilution Effect”
When we firehose customers with features, we don’t add value, we average it down. In this short solo episode, I break down the Dilution Effect (hat-tip to Cialdini) and show how “less but better” win...Show More
5) The #1 Reason New Salespeople Fail
New starters don’t wash out for lack of process or product. It's fear of rejection. In this solo episode, I explain how to toughen that muscle. • Why “shy salespeople raise skinny kids,” • How ...Show More
6) Selling Lessons from Hollywood: What Movies Get Wrong (and Right) About Sales
I break down the most-quoted sales scenes from The Wolf of Wall Street and Boiler Room to Jerry Maguire, Joy and Rocky. “Sell me this pen” “ABC: Always Be Closing” “Show me the money” I’m separatin...Show More
7) Harry Bott, Call-Tracking Expert| Plug Your “Leaky Bucket” Before You Pay For More Leads
In Part 2, I sit down with Harry Bott, the co-founder of the industry's leading call-tracking software, to audit the holes in your sales process you can’t see. 20% of sales calls never reach a sale...Show More
8) Paul Kirby - ‘The Electric Van Man’ | Your Diesel Fleet Is Losing Money - Here’s the Math
Eight out of every ten vans you sell today still burn diesel, but the numbers say they don’t have to. Paul Kirby, founder of EV Essentials and host of the EV Café, breaks down the REAL cost equatio...Show More
9) The 5-Word Mistake Killing Your Closing Rate (and the Easy Fix You Can Use Today)
Still asking “What do you think?” after you quote a payment? Still apologising when a car fails its MOT? Simon and Stuart reveal how those tiny verbal habits shape customer mood, trust and spend – and...Show More
10) Most Salespeople Miss This - But It’s What Puts You in the Top 1%
What if the difference between missing your targets and joining the top 1% of car salespeople came down to one simple trait? Today, I’m revealing what truly separates the top 1% from everyone else. In...Show More