Bring Back Bronco: The Untold Story Podcast
1) 8 - Hold on Tight – 2017 to 2021
Join us as we go inside Ford’s most secretive building: Studio “S.” This creative laboratory gave birth to the Thunderbird, the Mustang and even the original Bronco. Inside designers struggle to turn ...Show More
2) 7 - Green Light – 2010 to 2017
After three attempts over 15 years, the Bronco Underground is on the verge of giving up. But strange winds are blowing. America is in a love affair with the SUV and that passion breathes new life into...Show More
3) 6 - Stuck in the Mud – 2004 to 2009
It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them. Armed with that information, the Bronco Underground makes plans for a...Show More
4) 5 - Driving in the Dark – 1996 to 2004
Almost as soon as the last Bronco rolls off the line, people begin scheming for it to return. From fans in the hills of East Tennessee, to renegade employees within Ford, we follow the desperate attem...Show More
5) 4 - End of the Road – 1994 to 1996
The OJ Simpson chase happened more than 25 years ago, and yet there are still a lot of questions about its impact. For the first time ever, we take you inside Ford to discover what was happening that ...Show More
6) 3 - Going Downhill – 1979 to 1994
In the 1990’s the Bronco hit the national headlines for two completely different but equally horrific reasons: The Bronco II rollover controversy, and the OJ Simpson highway chase. Which of those was...Show More
7) 2 - Cracks in the Pavement – 1967 to 1978
In every crime show, there’s a period of time early in the story where everything seems to be fine, but there’s also an underlying feeling of dread. You feel like something bad is going to happen, eve...Show More
8) 1 - The American Dream – 1965 to 1969
The Bronco was created to be a truck you can take off-roading in the morning and drive to the opera in at night. It was a hybrid of rugged freedom, and practical quality. But getting it from a design ...Show More
9) Introducing Bring Back Bronco: The Untold Story
The rise, fall, and rebirth of the Ford Bronco is a metaphor for the last 50 years in America. The boxy little 4x4 represents the arc of American history dating back to the 1960’s. The emergence of th...Show More