JRNY Digital Marketing Show Podcast
1) How To Differentiate Your Business Through Just Niching
Niching down allows your business to become a big fish in a small pond. By targeting a specific segment of the market, your offerings can be tailored to meet the unique needs and preferences of your a...Show More
2) Analyse your products from a lifetime value perspective
Many businesses fail to analyse the impacts of promoting multiple SKUs The lifetime value of your customers is different depending on which products your customers bought first Think about the user...Show More
3) Why You Should Niche
Is it better to be niche or be a generalist and market to everyone? Something to consider is your target market doesn't necessarily have to be your only target market. Just because you market to one...Show More
4) Building A Winning Culture: The Art of Managing People
Whether you're a budding entrepreneur, a seasoned leader, or a team manager, understanding the dynamics of effective people management and culture building is key to unlocking your team's full potenti...Show More
5) Marketing is Mental Warfare
Everyone claims to have the best quality product. This is a mistake. A lot of companies focus on features that logically make their product more superior than competitors. But, the problem is you...Show More
6) Facebook Pixels For Lead Generation Campaigns
Facebook Pixels For Lead Generation Campaigns by The Journey w/ Jason Le
7) Paid Advertising Is An Amplification Tool, Not A Band-Aid
If your business is broken and you don't have the foundations in place... Using paid ads will do nothing but drive more eyeballs to your broken business You need to make sure the foundations are set...Show More
8) Why You Need To Use An Omni-Channel Approach In Your Marketing
Jason talks about why businesses need to consider using an omni-channel approach for their digital marketing and how to determine what platforms you need to use for your business.
9) Kevin Chan (Co-Founder at Unwanted FC)
Jason sits down with Kevin Chan (Co-Founder at Unwanted Fc) to discuss bringing his passion for Football, Fashion and Sustainability together to create a movement amongst a tight-knit community.
10) Cormac Gray (Founder & Director At Top Tier Marketing) - The JRNY Digital Marketing Show
Jason sits down with Cormac Gray to discuss his journey from accountant to running an ecommerce marketing agency managing 7 employees and 45 clients - all at the age of 23 years old.