Modern Startup Marketing Podcast
1) 269 - Season 5 Wrap Up!
Thanks for being here, for listening, for collaborating, thanks for sharing episodes with others, for sharing stuff with me - when people DM me on LI with their fave episodes - for leaving a review, t...Show More
2) 268 - BONUS Marketing: What Worked 2025 + Big Bets 2026
To wrap the year, my client Navattic invited nine of their marketing advisors (including me!) for an open panel on what’s working and what’s worn out from 2025, and where we're placing big bets for 20...Show More
3) 267 - Creating Customers for Life: Reimagining Customer Marketing (Kevin Lau, Freshworks)
Everyone's been telling me "you gotta talk to Kevin!" Kevin Lau is VP Global Customer Marketing at Freshworks. Freshworks provides AI-assisted IT and customer service software to 75k+ companies. 9,500...Show More
4) 266 - How To Turn Customer Marketing Into Your Strategic Advantage (Melanie Paddock, Gainsight)
Melanie Paddock is Sr. Manager, Customer Marketing & Advocacy at Gainsight. Gainsight is the world’s leading Customer Success platform. 1,100 ppl, $156M+ total funding, Series E.Here’s what we cover:0...Show More
5) 265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum)
Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people.Here’s what we cover:05:35 Shannon sha...Show More
265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum)
55:40 | Dec 3rd, 2025
6) 264 - What My Clients Taught Me This Year
If you're in the US, Happy Thanksgiving. When I look back at 2025, one thing is very clear: my clients taught me more than any book, course, or conference ever could. Here are the six lessons I learne...Show More
7) 263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)
Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.Here’s what we cover:02:46 Team Structure and R...Show More
8) 262 - We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)
Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy).Here’s what we co...Show More
262 - We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)
52:49 | Nov 12th, 2025
9) 261 - Why The Road Is Paved With Forgotten Strategic Narratives (Anthony Pierri, FletchPMM)
Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join m...Show More
10) 260 - How Gamification In Customer Marketing Is Evolving (Mark Huber, VP Marketing at UserEvidence)
Mark Huber is VP of Marketing at UserEvidence. UserEvidence is a Customer Evidence Platform that lets you collect feedback, curate success stories, and create content that credibly proves the value of...Show More