Modern Startup Marketing Podcast
1) 256 - Customer Marketing Is Your Hidden Growth Lever (Holly Higgins, Customer Marketing at Nectar)
So ya know how I’m exploring the role that customers play in helping companies build to their next level of growth? My goal is to invite on more superstar customer marketers and this episode is no exc...Show More
2) 255 - How Customer Advocacy Programs Can Significantly Influence Your Market Success
I reached out to Denny Hollick on GrowthMentor as a mentee. Denny was a good match because I wanted to ask him some questions I’ve had for a while around customer marketing and customer advocacy. Yes,...Show More
3) 254 - How To Create A State Of The X Report (Should You?)
Lately, I’ve been intrigued by “State of The” reports. Many of them are examples of what good content looks like. Tommy Walker created his State of (Dis)Content report so naturally I wanted to learn e...Show More
4) 253 - What Is A Useful Customer Insight?
Shoshana Kordova joined me to talk about some of my favorite customer research and insights topics, she's founder of Peel Product Marketing and 3X founding product marketer with over a decade of journ...Show More
5) 252 - Customer-Led Growth vs. Customer Marketing & Why Both Are Important (Gianna Scorsone, ChampionHQ)
Gianna Scorsone is co-founder and COO at ChampionHQ. ChampionHQ is the customer-led growth platform. Turn your customers into your No. 1 growth engine. Seed funded.Here’s what we cover:Customer-led gr...Show More
6) 251 - The Three Emails B2B Should Be Sending
Lately, I've been thinking about email newsletters. I paused my own newsletter back in March because I was like "is this thing even working?" Turns out it is (builds trust, brings clients) so I'll be ...Show More
7) 250 - What Happens When Customers Feel Like Family (Evan Quinn, Co-Founder at Hiyo)
It's a bittersweet moment. My kids are officially back at school. And that means summer is over (is it though? I'm in denial).Evan Quinn is Co-Founder and CEO at hiyo. Hiyo is a stress-relieving socia...Show More
8) 249 - What The Best and Worst Case Studies Have In Common
Okay, it's time we discussed customer case studies. Like really discussed em'. So I invited Em Thomas to join me, she's founder of StackCat Content (full-stack case study services for B2B SaaS compani...Show More
9) 248 - You Get Product Velocity Because You're Customer Obsessed (Sandhya Simhan, Glean)
Sandhya Simhan is Head of Customer & Growth Marketing at Glean. What's Glean? Work AI for all. Give every employee an AI Assistant and Agents that put your company’s knowledge to work. Glean has explo...Show More
10) 247 - We 4X'd Sales From New Positioning & Messaging (Customer Interview With Teryn Thomas)
Teryn Thomas is Founder and CEO at EdLight. EdLight is your AI Math Co-Teacher, they're Seed funded. I worked with the EdLight team using the Customer Insights Roadmap process which included customer ...Show More