Modern Startup Marketing Podcast
1) 263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)
Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.Here’s what we cover:02:46 Team Structure and R...Show More
2) 262 - We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)
Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy).Here’s what we co...Show More
3) 261 - Why The Road Is Paved With Forgotten Strategic Narratives (Anthony Pierri, FletchPMM)
Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join m...Show More
4) 260 - How Gamification In Customer Marketing Is Evolving (Mark Huber, VP Marketing at UserEvidence)
Mark Huber is VP of Marketing at UserEvidence. UserEvidence is a Customer Evidence Platform that lets you collect feedback, curate success stories, and create content that credibly proves the value of...Show More
5) 259 - Former Therapist: How To Unravel The Emotion Behind Purchase Decisions (Your Buyers Aren't Logical)
This is a geeking out episode. If you love customer research as much as I do and know how important it is for marketing and business growth, this is the episode you'll want to hear.Hannah Shamji is a ...Show More
6) 258 - Finding Purpose In An AI-Changed World (Mark Schaefer, Futurist)
Mark Schaefer is keynote speaker, university educator, futurist, and bestselling author of books like Marketing Rebellion, Audacious, and most recently How AI Changes Your Customers.Mark also joined m...Show More
7) 257 - Customer Insights Roadmap: How A Strong Customer Foundation Aligns Your Team & Strategy
After 5+ years working with early and growth stage companies, I created the Customer Insights Roadmap, a 4-phase process that helps founders/CEOs and their teams understand their customers deeply, tra...Show More
8) 256 - Customer Marketing Is Your Hidden Growth Lever (Holly Higgins, Customer Marketing at Nectar)
So ya know how I’m exploring the role that customers play in helping companies build to their next level of growth? My goal is to invite on more superstar customer marketers and this episode is no exc...Show More
9) 255 - How Customer Advocacy Programs Can Significantly Influence Your Market Success
I reached out to Denny Hollick on GrowthMentor as a mentee. Denny was a good match because I wanted to ask him some questions I’ve had for a while around customer marketing and customer advocacy. Yes,...Show More
10) 254 - How To Create A State Of The X Report (Should You?)
Lately, I’ve been intrigued by “State of The” reports. Many of them are examples of what good content looks like. Tommy Walker created his State of (Dis)Content report so naturally I wanted to learn e...Show More