Leading with Data Podcast
1) Best of 2021
In celebration of the new year, we’ve identified 10 episodes & guests from 2021 whose stories, experiences, challenges, and visions are the reason we do this podcast. They’ve given us practical advice...Show More
2) How the Right Words Turn Customers into Evangelists w/ Kate Bradley Chernis
Today’s consumers are diverse. One marketing message just doesn’t cut it anymore. Teams today need to create a variety of messages with the same narrative to strike the right chord with their audience...Show More
How the Right Words Turn Customers into Evangelists w/ Kate Bradley Chernis
41:31 | Feb 3rd, 2022
3) How Qualitative Data Can Be Every Marketer’s Superpower w/ Chris Walker
B2B marketers today have access to a more detailed, wider pool of data than ever before. Yet, even as they bury themselves in data, most marketers have an incomplete picture of performance and their c...Show More
4) The Power of Business Literacy in the Data Community w/ Kate Strachnyi
Today, many organizations are pushing for increasing and enhancing data literacy across their business — oftentimes running one-off trainings with the hopes of magically creating a more “literate” wor...Show More
5) Driving Data Transformation in Higher Education w/ Rob Stirton
Data transformation can empower higher ed institutions to deliver excellent student experiences, reduce costs, and stay relevant with the changing demands of students and the educational landscape. Ho...Show More
6) How to Defend Creativity Using Data w/ Brandee Sanders
In the marketing world, there is an ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take risks and ...Show More
7) How Data Empowers Brands to Thrive in eCommerce w/ John Collins & Rick Sauls
The COVID-19 pandemic has changed the way we shop — increasing the demand for eCommerce experiences. In order to keep up, many brick-and-mortar businesses have been forced to transition to the eCommer...Show More
How Data Empowers Brands to Thrive in eCommerce w/ John Collins & Rick Sauls
51:13 | Nov 18th, 2021
8) Why Most Analytics Projects Don't Live Up to Their Hype w/ Dustin Schimek
Imagine this. You’re starting up another analytics project or initiative for your company. You recruit top talent for your team. They produce great technical work that you’re excited about. And the ex...Show More
9) How to Build a Research Engine that Drives Brand Differentiation w/ Igor Popov
Increased demand, limited supply, and a relentless global pandemic have created the perfect storm in the housing market — forcing prospective buyers and renters to turn to the internet for insight. An...Show More
How to Build a Research Engine that Drives Brand Differentiation w/ Igor Popov
51:53 | Nov 4th, 2021
10) Leading the Charge for Diversity in Data Science w/ Sadie St. Lawrence
In building data science teams, achieving a diversity of people, approaches, and points of view is not just desirable—it is critical. Yet, data science, like most STEM fields, still has a daunting div...Show More