Marketing With Empathy® Podcast
1) 158. Thought I Was Going Deaf. Turns Out, I’m Just Distracted.
EP 158. Ever feel like life is just too noisy to connect—at home or in your marketing? Host, Sarah Panus, shares a personal story that started with a hearing test and sparked powerful insights about d...Show More
2) 157. Next Era Influencer Marketing: Co-Create With Moms – Monica Banks
EP 157. Connect with moms in a way that feels real—not forced. Monica Banks, founder of Mom Creators and Gugu Guru, explains the new playbook for influencer marketing. Discover why brands should thin...Show More
3) 156. Partytrick Makes Event Planning Effortless for Busy Moms & Brands - Virginia Frischkorn
EP 156. What do moms really need from brands? Spoiler: it's not just more inspiration—it's easier execution! In this episode, host Sarah Panus chats with Virginia Frischkorn, award-winning event plan...Show More
4) 155. Red vs. Blue Customers: Drive Growth with this Non-Political Approach
EP 155. In today’s increasingly polarized market, understanding your customer base can feel like navigating a minefield. Should brands pick a side, stay neutral, or simply avoid “controversial” topics...Show More
5) 154. The Emotional Side of Value-Based Marketing - Emily Lyman
EP 154. Why feelings drive sales. Most marketers focus on data—but people buy based on emotion. Guest Emily Lyman, the Founder & CEO of Branch & Bramble agency, breaks down value-based marketing, the ...Show More
6) 153. Fix Your Messaging Fast – workshop options
EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go fro...Show More
7) 152. Stop Guessing. Start Benchmarking Your Marketing with AI.
EP 152. Erik Huberman, CEO of Hawke Media, shares how AI and smart benchmarking are transforming marketing—and what brands need to do to earn moms’ trust and get better results. Discover how Hawke AI ...Show More
8) 151. Reach Women Going Through Menopause – ByWinona.com
EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and marketing lead, Brooke Matthews, of ByWinona....Show More
9) 150. Understand Mompreneurs to Win Her Business - Jacqueline Green
EP 150. Want to sell to mom entrepreneurs? First, you need to understand their juggle. In this episode, host Sarah Panus is joined by business owner and mom Jacqueline Green, of Behind the Design, to ...Show More
10) 149. 8 Unexpected Industries Moms Have Big Buying Power
EP 149. Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions. Create a clear content plan to reach moms in ...Show More