Funnelocity: the B2B Sales and Marketing Podcast
1) S2, Ep4: CMO Challenges in 2022 with Victor Milligan of Fastmarkets
AI, marketing automation, retaining talent, branding, keeping your pets out of Zoom calls - just a few of the things that are potentially keeping CMOs awake in 2022. Victor Milligan, Chief Marketing O...Show More
2) S2, Ep3: Wash, rinse and repeat - the secrets of Global B2B Digital Production with Catalina Dobre
In-house or outsourced? Global or local? Governance or free-for-all? Join Catalina (Cat) Dobre, Director of Global Production and EMEA Client Services at MarketOne as she reveals the secrets of runnin...Show More
3) S2, EP2: Rise Above the Noise: Putting the human back into marketing with Daniel Kushner of Oktopost
Everybody's talking about the evolution of customer experience, but has B2B marketing really changed that much in the last 20-30 years, or is there just a lot more noise generated by the glut of techn...Show More
4) S2, Ep1: Blow it up and start again: How to evolve and not destroy your lead management process
What are the key considerations for designing a lead to revenue process, whether you're just starting out or you're looking to refine your existing approach? Aaron Doherty, Growth Marketing Lead at Pa...Show More
5) S1, Ep8: Effective B2B Sales Development in a Work from Home World
Over the last year, we've all got used to working from home, but this doesn't mean it's been business as usual for everyone. In the world of B2B Sales Development, BDRs / SDRs have encountered a new c...Show More
6) S1, Ep7: Going 'back to basics' with your B2B Marketing strategy - Anvi Bui
When building B2B Marketing campaigns, it’s very easy to get caught up in the newest frameworks and shiniest technologies as the best route to deliver the results we all crave, but the fact is that no...Show More
S1, Ep7: Going 'back to basics' with your B2B Marketing strategy - Anvi Bui
48:04 | Feb 17th, 2021
7) S1, Ep6: Is The Funnel Dead?
It's the age-old question regularly revisited by B2B aficionados, client and agency alike: is the Sales and Marketing Funnel still a useful, performing framework, has it evolved, or should we be using...Show More
8) S1, Ep5: Schneider Electric's Model for Supercharging Sales and Marketing
Sales and Marketing alignment is more important than ever in 2020. Join us as Mandy Wallace, Head of Global Demand Generation for Schneider Electric, and Kalja Moolenaar, Senior Strategist at MarketOn...Show More
9) S1, Ep4: The Sales Engagement Tech Revolution with Simon Daniels
The dirty little secret of B2B Marketing is that Sales never stopped doing their own scaled outreach. With the predominance of working from home and all the changes that came along with it, Sales Enga...Show More
10) S1, Ep3: Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget
2020 has been a transformative year in so many ways, including B2B Marketing. Could the new work-from-home culture be the catalyst for the acceleration of digital transformation and Sales and Marketin...Show More