Sub Club Podcast
1) How ElevenLabs Builds, Prices, and Grows AI Consumer Apps
On the podcast we talk with Tanmay and Jack about how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimi...Show More
2) Why Your Free Users Are Your Real Growth Engine – Cem Kansu, Duolingo CPO
On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.Top Takeaways:�...Show More
3) How a Single Paywall Experiment Generated $50M – Jeff Morris, Chapter One, Ex-Tinder
On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.Top Takeaways:💡 Foc...Show More
4) Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio
On the podcast, I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are jus...Show More
5) Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner
On the podcast, I talk with Greg about knowing when to pivot, why most consumer apps shouldn't raise VC, and why making free trials optional outperformed making them the default.Top Takeaways: 📉 Know...Show More
6) How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta
On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, ...Show More
How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta
1:05:34 | Nov 26th, 2025
7) Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound
On the podcast, we talk with Eric about the opportunities and challenges of AI for consumer apps, what you can learn from Strava acquiring Runna, and the flawed thinking around ‘subscription fatigue’....Show More
Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound
1:03:50 | Nov 12th, 2025
8) How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast
On the podcast, I talk with Michael about the blessing and curse of having a brand, why post-purchase is the perfect upsell moment, and why partnerships are hard to pull off but can be well worth the ...Show More
How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast
27:26 | Oct 29th, 2025
9) Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone
On the podcast I talk with Josh about red flags that tank app valuations, why subscription-only apps are leaving money on the table, and how bootstrapped founders are cashing out for millions in month...Show More
Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone
1:07:30 | Oct 15th, 2025
10) What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers
On the podcast we talk with Mathias about running Subway Surfers' marketing machine on salaries, not ad spend, leaving money on the table to protect player experience, and why more apps should try rew...Show More