In Conversation with Shopify Plus

Philip Krim on the Best PR Strategies, and the Right Hires, to Build a DTC Brand

In Conversation with Shopify Plus ›

45:07 | Sep 13th, 2021

Philip Krim, the co-founder and CEO of Casper, discusses navigating very tricky inventory management challenges, the exact PR and marketing strategies his company used to great success in its earliest...Show More



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