The Joy of Marketing Podcast
1) How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers
Georgia started Potage, a food delivery company, in 2012. For the first 8 years they've only supplied London but have plans to start delivering across the UK. Georgia spoke to Andrew about how she's m...Show More
2) Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success
Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day...Show More
3) Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling
Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol. Aidan explained how their brand image, messaging...Show More
4) Understand what your customers are thinking with Amy Kelly from UserTesting
Amy is the Director of EMEA Marketing at UserTesting.com. She joined Andrew on the podcast to discuss how user testing helps businesses to understand why certain things are happening within the busine...Show More
Understand what your customers are thinking with Amy Kelly from UserTesting
24:38 | Apr 27th, 2022
5) Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada
Andrew spoke with Clarity’s Product Manager, Ravi Yada to understand exactly how Clarity can benefit your business and help you increase conversion rates. Learn how it compares to Google Analytics, h...Show More
6) Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart
Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is. They also discuss, in detail, how Adsmart works compared to traditional ...Show More
7) David Lockwood from The Tapestry Agency explains how to analyse your customer data
David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency. He speaks to Andrew about customer-centric mar...Show More
David Lockwood from The Tapestry Agency explains how to analyse your customer data
27:02 | Mar 24th, 2022
8) TikTok advertising expert Savannah Sanchez talks us through
Based in Las Vegas, Savannah helps E-Commerce brands increase their sales through creative ads on TikTok. In this episode, she explains how TikTok is taking over both Facebook and Instagram for adve...Show More
9) Josh Henshaw from Coniston Capital talks about marketing from an investor’s point of view
Josh has plenty of experience in investments, having spent 5 years investing in SMEs prior to joining Coniston Capital. He gives his opinion on what makes a great brand, the pros and cons of sellin...Show More
10) Jay Wright, CEO of Virgin Wines tells us how he also manages to lead marketing as the CMO
Jay Wright took over as CEO of Virgin Wines back in 2008 and has transformed the company into one of the largest online wine merchants in the UK, selling over 1 million cases a year. He explains how...Show More