Onya Mic Podcast
1) How to Measure Ad Effectiveness
This conversation delves into the critical question of how to determine if advertising efforts are effective. It explores the challenges of attribution in marketing, especially in a post-pandemic land...Show More
2) The Irony of Outsourcing Growth
In this episode, Ashley Monk discusses the paradox of outsourcing growth in marketing. She emphasizes that while agencies can assist in achieving growth, the core belief, ownership, and transformation...Show More
3) Building Brand Recognition as a Mid-Sized Company
This conversation focuses on how mid-sized and smaller companies can effectively compete with larger industry players through targeted advertising strategies. Ashley emphasizes leveraging local advant...Show More
4) The Challenges of Content Creation
This conversation delves into the challenges marketers face in content creation, emphasizing the importance of crafting a compelling narrative and effectively distributing content across various chann...Show More
5) Mid-Year Marketing Checkup: Are You on Track?
In this episode of the Onya Mic podcast, Ashley discusses the importance of conducting a mid-year marketing checkup. She emphasizes the need to assess current marketing goals, measure performance metr...Show More
6) LinkedIn Land Grab
In this conversation, Ashley Monk discusses the evolving landscape of LinkedIn, emphasizing the platform's shift towards a more social media-like environment. She highlights the importance of personal...Show More
7) Lead Generation Strategies for 2025
In this conversation, Ashley Monk discusses the evolving landscape of lead generation for 2025, emphasizing the importance of understanding your audience and refining messaging. She highlights that wh...Show More
8) Brand Awareness & Retargeting
In this episode of the Onya Mike Podcast, Ashley Monk discusses the significance of brand awareness and retargeting in paid media advertising, especially for those with limited budgets. She emphasizes...Show More
9) What is influencer marketing?
In this episode of the On Your Mic podcast, Ashley Monk discusses the evolution and significance of influencer marketing in the creator economy. She explores the differences between influencers and cr...Show More
10) What is programmatic advertising?
summaryIn this episode, Ashley Monk dives into the world of programmatic advertising, explaining its definition, mechanisms, and best practices. She discusses how programmatic allows for automated buy...Show More