Modern Day Marketer Podcast
1) How to Stop Guessing and Start Testing with Casey Hill, DoWhatWorks
“Most marketers are copying what their competitors are doing without realizing they might be copying the losing version,” says Casey Hill, CMO at DoWhatWorks.In this episode of The Content Cocktail H...Show More
2) Why Connection Beats Conversion in Modern Marketing with Val Riley, Unbounce, Insightly, LeadsRX
“The best thing we can do as sellers is match the urgency of the person who is reaching out to us.” says Val Riley, VP of Marketing at Unbounce, Insightly, and LeadsRX.In this episode of The Content ...Show More
3) Rethinking Customer Education in the Age of AI with Cruz Daddario and Victoria Meyer, Customer Education Managers, Seamless.AI
“Buyers want fast answers and ROI, not a song and dance. But once they’re in, education builds the relationship,” says Cruz Daddario, Customer Education Manager at Seamless.AI.In this episode of The ...Show More
4) Balancing Innovation and Fundamentals in Marketing with Elizabeth Irvine, Siteimprove
“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marke...Show More
5) The Future of Agency Marketing in an AI World with Clay Ostrom, Founder and Brand Strategist, Map & Fire
“AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom, Founder and Brand Strategist of ...Show More
6) Why Content Needs to Be Human Verified in the Age of AI with Amy Cook, Co-Founder and CMO of Fullcast
“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook, Co-Founder and Chief Marketing Officer at Fullcast.In this episode of The Content Cocktail Hour, host Jo...Show More
7) The Art of Marketing in the Age of Disruption with Alexander Bleeker, Head of Operations at AI Marketing Alliance
“Your content shouldn’t be benchmarked against your competitors,” says Alexander Bleeker, Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance.In this episode of ...Show More
8) How Executive Dinners Drive B2B Success with Kristi Gamboni, TrustRadius
"Marketing isn't always about measurable metrics, sometimes it's about creating a vibe that connects with your audience," says Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius.In thi...Show More
9) Why MarketingOps Is More Than Marketing with Mike Rizzo, Community-led Founder & CEO at MarketingOps.com
"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.comIn this episode of The Content Cocktail Hour, host Jonathan Gandolf is join...Show More
10) Why Content Is a Revenue Engine (Not Just a Marketing One) with Selma Chauvin, CRO of Agorapulse
“If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin, Chief Revenue Officer at AgorapulseIn this episode of The Content Cocktail Hour, host Jonathan Gandolf w...Show More