Talent Optimization with Traci Scherck Podcast
1) Episode 214: Gratitude-Driven Leadership: Closing the Chapter with Traci Austin
What if gratitude could transform how you lead through endings and unlock your next breakthrough? Here's what most leaders get wrong: You think finishing strong means immediately jumping to the next b...Show More
Episode 214: Gratitude-Driven Leadership: Closing the Chapter with Traci Austin
10:12 | Jun 19th, 2025
2) Episode 213: Meeting People Where They Are: Lessons from Rolling Tides
At Rolling Tides Construction, people aren’t just employees—they’re the heart of the company. CEO Matt Rasmussen has built a culture that truly cares about its team, fostering an environment where ind...Show More
3) Episode 212: Engineering Spaces for Belonging: The Power of Intentional Culture-Building
What if the most successful companies aren't the ones with the best perks or highest salaries, but the ones that have cracked the code on engineering authentic human connection? Nick Lombardino, Co-Fo...Show More
4) Episode 210: From High Turnover to High Commitment: How a Janitorial Company Became a People-First Powerhouse
What if the issue isn’t who you’re hiring, but what they’re walking into? That was the pivotal question Greg Brouwer asked himself when he took the reins of West Michigan Janitorial, overseeing a team...Show More
5) Episode 209: The Hidden Cost of Letting It Slide - Core Values in Trades Leadership
When you think about core values in your workplace, what comes to mind? A few words painted on the breakroom wall? A mission statement buried in an onboarding deck? For many organizations, especially ...Show More
Episode 209: The Hidden Cost of Letting It Slide - Core Values in Trades Leadership
21:39 | May 15th, 2025
6) Episode 208: Purpose-Driven Construction: Building Homes and Businesses That Actually Last
If you’ve ever inherited more than a business—like a legacy, a mission, or a responsibility that feels deeply personal—this episode will resonate. For trades entrepreneur Craig Lenard, taking over Art...Show More
7) Episode 207: Rebuilding a Business That Serves Your Life
If you've ever led a business that looked impressive on paper but felt like it was quietly eroding your well-being behind the scenes, this episode will meet you exactly where you are. Many trades entr...Show More
8) Episode 206: Head, Heart, Hustle: Building Trust and Culture Across Trades Teams
In the trades, it’s not the perks that define culture—it’s how your people show up when things get hard. On job sites, in tight deadlines, across five generations—real culture is built through clarity...Show More
Episode 206: Head, Heart, Hustle: Building Trust and Culture Across Trades Teams
27:44 | Apr 24th, 2025
9) Episode 204: How a People-First Strategy Helps Retain the Best Crew with Ray Cox
Culture, Coaching & Core Values: How Highfill Retains Talent Through Purpose Forget ping-pong tables and pay raises—this is what actual retention looks like. In this episode of The People Strategy Pod...Show More
Episode 204: How a People-First Strategy Helps Retain the Best Crew with Ray Cox
43:41 | Apr 10th, 2025
10) Episode 203: Generational Disconnect in the Trades: Proven Strategies to Lead and Retain Across Generations
If you’re constantly hiring but still coming up short, the issue might not be the labour market. It might be something deeper—a generational disconnect that’s quietly eroding trust, productivity, and ...Show More