Fuse - The 15 minute PR, Marketing and Communications Podcast
1) Youngest CEO in UK PR: Heather Blundell on Breakthrough Moments
In this episode of the PRCA Fuse Podcast, Heather Blundell, UK CEO at Grayling, breaks down how she built a standout career in agency life, while juggling leadership, motherhood, and the fight for rea...Show More
2) Beyond Media Relations: Sarah Waddington on Data, Risk and Storytelling
In this episode of the PRCA Fuse Podcast, our host Adrian Ma sits down with Sarah Waddington, CEO of the PRCA, to unpack that BBC Radio 4 Today Programme interview where Sir Martin Sorrell declared th...Show More
3) Hold Front Page: GEO and Generative AI Are Rewriting PR Rules
In this episode, we discussed the impact of generative AI on the PR industry, featuring Katie Earlam from 72 Point and Stuart Bruce from Purposeful Relations on their latest report findings. They high...Show More
4) Ransomware, Reputation & Chaos: Inside the First 24 Hours of a Cyber Attack
This PRCA Fuse Podcast episode dives into what really happens when organisations are hit by a major cyber attack, from the first shocking ransomware message to the long tail of operational and reputat...Show More
Ransomware, Reputation & Chaos: Inside the First 24 Hours of a Cyber Attack
38:47 | Dec 9th, 2025
5) Net Zero Navigators: Transparency in Sustainability
In this episode, we discussed navigating missed Net Zero targets and pivoting sustainability goals with Kenza Esalama from Purpose Union. Kenza highlighted the shift from ambitious 2019 Net Zero commi...Show More
6) Wikipedia's Crucial Role in the Digital Age: From Volunteers to Algorithms
In this episode, we sit down with William Beutler is a veteran Wikipedia editor and the founder ofBeutler Ink, a digital agency specialising in Wikipedia strategy and AI-era reputation management for ...Show More
Wikipedia's Crucial Role in the Digital Age: From Volunteers to Algorithms
44:09 | Oct 28th, 2025
7) The Impact of AI on PR Skills and Recruitment
In this episode, Dean Connelly, Founder and Recruitment Director of the PR & Comms recruitment agency, Latte, discussed the impact of AI on PR skills and recruitment. He noted a recent shift in AI's i...Show More
8) The Psychology of Influence: Navigating Disinformation in the AI Age
This Special live session of PRCA Fuse takes place at our PRCA UK + PA Conference. Our discussion, hosted by Adrian Ma and featuring Anjuli Bedi, Founder of Boon, focused on the psychology of influenc...Show More
9) The Psychology of Influence: Navigating Disinformation in the AI Age
This Special live session of PRCA Fuse takes place at our PRCA UK + PA Conference. Our discussion, hosted by Adrian Marr and featuring Anjuli Bedi, Founder of Boon, focused on the psychology of influe...Show More
10) AI, Web3, and the Future of Gaming: A PR Revolution
Step into the future of tech and communications with Kalie Moore, founder of High Vibe PR in Berlin. In this dynamic episode of PRCA Fuse, we unpack the powerful convergence of web3 gaming, artificial...Show More