Marketing MasterClass - Psychology in Communication Podcast
1) 13. Bite-size take-away of Psychology in Communication
We have arrived - the last episode is a brief recap of what we have covered in this series of Marketing MasterClass by Michal Szaniecki. From how our brain works, through two distinctive routes of com...Show More
2) 33. Power of serendipity in building brand concepts
In this episode we will try to identify ways of including serendipity into our organizations - definitely a powerful tool to come up with new ideas and break the growth ceiling.
3) 32. Obliquity as a shortcut to build important brand equities
In this episode we're discussing the concept of obliquity, being successfully used in business - for us to build brands. Especially for most complex brand equities which usually takes time. Obliquity,...Show More
4) 31. Simple 5 benefits of Celebrity Endorsement
In this episode we will look pragmatically into 5 key benefits our brand can gain from working with an endorser. It's typically effective, sometimes surprising and capricious - but certainly worthwhil...Show More
5) 30. What do we need loyal consumers for
In this episode we are identifying 5 clear benefits from including loyal consumers into our growth strategies. They may not be responsible directly from building our incremental sales - but without th...Show More
6) 29. Marketer as Scientist
This episode is inspired but yet another study of a foundation with shocking data that proved to be methodologically wrong - the effect was important, not the scientific rigorousness. We are trying to...Show More
7) 28. Is it more important to be different or distinctive?
In this episode we're trying to understand the importance of being different on the USP level vs being distinctive. We show how being different may be important, but it's typically not a permanent adv...Show More
8) 27. Incrementality illusion
In this episode we discuss the incrementality - the most exaggerated KPI marketers assume for their new launches or promotions. But there are couple of points we can take into account to make our incr...Show More
9) 26. Scarcity Effect decoded
In this episode we are discussing the meta-studies on the scarcity effect. One of these was published yesterday and it presents very interesting findings. Although not being in complete unison with ot...Show More
10) 25. Bigger Logo, ChatGPT!
In this episode we talk about ChatGPT impact on our business in marketing. Of course we do, everybody does. We're not touching the fact that almost all AIs were launched without a proper policy, regul...Show More