The WARC Podcast
1) Best of 2025: What 1.1 million purchase journeys tell us about reach
Groundbreaking research from Oxford University’s Felipe Thomaz and WPP Media questions the importance of optimising campaigns for maximum reach, challenging best practice about how brands grow.
2) Best of 2025: Shifting from campaigns to creative platforms
Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platfo...Show More
3) Holiday special: The best new ideas in effectiveness
It's our 400th episode! WARC's team of experts share the most influential new effectiveness ideas from 2025, including the Multiplier Effect, creators, and generative engine optimization (GEO). Hosted...Show More
4) 2026 trends: The zero-click customer journey
AI is gaining influence across the customer journey but even as brands experiment with it more established strategies and channels will remain important. JPMorganChase's Tiffany Perkins Munnand WARC's...Show More
5) Most Contagious: Vaseline Verified turns UGC on its head, and more
How Vaseline Verified tapped creator conversations to fact check product hacks, The Ordinary breaks tired beauty marketing norms, and finding the signal among the DEI noise. Recorded at Most Contagiou...Show More
6) Most Contagious: KitKat's longevity secret, Scambaiter Granny and more
The secrets behind KitKat's 90 year brand story, how to build a scambaiter AI Granny, and which brands are getting it right on community in 2025. Recorded at Most Contagious 2025. Hosted by WARC's Ann...Show More
7) 2026 trends: The creator marketing gamble
Brands are projected to spend $37 billion on creators in 2026. But marketers still face challenges in proving effectiveness. Billion Dollar Boy's Becky Owen and WARC's Alex Brownsell join Anna Hamill ...Show More
8) The Effective CMO: Popeyes' Alexandre Antonello
Fried chicken enthusiasts, unite! Popeyes' Alexandre Antonello joins WARC' Cathy Taylor to share how the fast-food giant is tackling the economic crunch, AI, creators and more based on data from WARC'...Show More
9) Lazada's Magnus Ekbom on e-commerce's big mistake
Magnus Ekbom co-founded Lazada, the Asian e-commerce giant, leading the business from start-up to sale before exiting in 2022. He joins WARC's Rica Facundo to discuss the evolution of e-commerce in As...Show More
10) The Effective CMO: Cathay Pacific's Edward Bell
In an era where emotion drives 50% of airline choice and experiences trump products, Edward Bell explains to WARC’s Jenny Chan why AI's rise means premium brands must become more human, not less.