Marketing Corner Podcast
1) Episode 128: The New Demand Gen Blueprint 2026
In this episode, Jennifer and Casper dive into how the mindset around demand generation on platforms like LinkedIn is shifting ā and what that means for marketers.Key topics covered:Why frequency matt...Show More
2) Episode 127: The Current State Of AI in B2B GTM
AI is everywhere in B2B right now; search, sales, customer success, RevOps.But hereās the uncomfortable truth: 95% of AI pilots deliver zero revenue impact.In this weekās Marketing Corner, Jen and Cas...Show More
3) Episode 126: From the Vault: Live at TechBBQ š 2024
To celebrate the start of another TechBBQ (and because we had technical issues that rendered our latest episode useless), we are re-releasing our first ever live recording from where it all began - Te...Show More
4) Episode 125: Funding 101
Funding. Everyone wants it. Few talk about what actually happens when you get it.In this āreturn from summer breakā episode of Marketing Corner, Casper and Jen cut through the buzzwords and spill the ...Show More
5) Episode 124: From the Vault: Toxic Leadership
Everyone might be off on summer holidays, but weāre bringing back one of our most listened-to episodes.And thatās...unfortunate.Because it means this topic still hits close to home for many of you, al...Show More
6) Episode 123: From Finger-Pointing to High Fives: Aligning Sales and Marketing, with Birte Steen, CEO of Rock Consulting
We're back for another Casperless episode, Jennifer and Birte Steen (Rock Consulting, Verdane GTM Advisor).And we did it - WE DID IT, GUYS! We've finally solved the age-old issue on how to achieve Sal...Show More
7) Episode 122: The Bowtie Funnel: Fix Your Leaky Funnel with Birte Steen, CEO Rock Consulting
The Bowtie Funnel: Fix Your Leaky FunnelThis week on Marketing Corner, Jennifer sits down with Berta Steen (Rock Consulting, Verdane GTM Advisor) to break down the real reason your funnel isnāt drivin...Show More
8) Episode 121: Rethink Your Funnel: Users as Pipeline, Not Just Retention
This week we have another Casperless episode of Marketing Corner. Jen is back with Jacco van der Kooij to unpack how AI-native companies are really growing their user base.Not only will we explore why...Show More
9) Episode 120: Getting the Most Out of Your MarTech Stack
In this summer holiday special, Jen and Casper dig into the chaotic reality of modern marketing tech stacks and why too many teams are wasting budget on tools they barely use.Sparked by the latest 202...Show More
10) Episode 119: The Hybrid Dilemma
Is hybrid work really workingā¦ or are we all pretending it is?In this episode, Jen and Casper unpack the messy reality of hybrid, remote, and office work post-COVID.If youāve ever wondered why your Sl...Show More