1000 Experiments Club Podcast
1) Rethinking the Travel Experience | Danielle Harvey
Danielle Harvey shares how travel customers are using different channels, why testing doesn’t always have to end in success, and how travel companies can integrate AI to provide a more engaging custom...Show More
2) Luxury’s Secret Weapon | Anaïs Levy
Discover how luxury brands balance brand image with experimentation. Kering's Anaïs Levy shares surprising test results and omnichannel CRO strategies.
3) Failing Forward for Experimentation Success | Shiva Manjunath
Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunk...Show More
4) Failing Forward for Experimentation Success | Shiva Manjunath
Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunk...Show More
5) The Past, Present, and Future of Experimentation | Bhavik Patel
What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.
6) Tapping into Emotional Marketing | Talia Wolf
Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process ...Show More
7) Trial and Error of Building a Culture of Experimentation | Rand Fishkin
Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the f...Show More
8) Taking an Outcome-Driven Approach | Ruben de Boer
AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the expe...Show More
9) Personalization Approach Remastered | David Mannheim
Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly personal.
10) Put Data in the Driver’s Seat | Marianne Stjernvall
AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated ...Show More