How to Win podcast with Peep Laja Podcast
1) Dark Social
In this episode, Peep Laja is joined by Kathleen Booth and Dave Gerhardt to unpack the real buying behavior behind B2B SaaS in 2025. They break down the power of dark social, peer communities, and bra...Show More
2) Speed's Advantage
Peep Laja dives into why speed is a critical and often underrated competitive advantage in today's fast-paced business world. Learn how to make swift decisions, conduct rapid experiments, ship product...Show More
3) Nail and Scale
In this episode, Peep Laja emphasizes the importance of deeply understanding your target market and ideal customer profile (ICP) to drive growth in B2B SaaS. He advocates for ongoing research to infor...Show More
4) Start in a Niche
In this episode, Peep dives into why niching down is the key to success for early-stage B2B SaaS companies. He explains how focusing on solving a specific problem for a targeted market, rather than co...Show More
5) Scientific Laws of Marketing
In this episode, Peep Laja explores the scientific laws of marketing, focusing on building mental and physical availability for brands. Drawing from the works of Professor Byron Sharpe and the Ehrenbe...Show More
6) Winning Beyond the Product: Competing Against Goliath, Clear Messaging, and More
This episode explores the critical factors that define market leadership, from being first in a category to leveraging innovation and strategic marketing. Hear from experts like David Aaker, Mark Rits...Show More
Winning Beyond the Product: Competing Against Goliath, Clear Messaging, and More
30:26 | May 6th, 2024
7) Differentiation: How To Stand Out & Keep It That Way
In this new style of "How To Win", Peep Laja discusses the importance of differentiation in today's highly competitive B2B SaaS market. He explores various strategies for standing out, such as focusin...Show More
8) The Secret Sauce to $80M Bootstrapped - with AppSumo's Noah Kagan
This week on How To Win: Noah Kagan of AppSumo, a platform for digital marketplace deals focusing on software aimed at entrepreneurs and small businesses. They have bootstrapped to over $80 million in...Show More
9) From Zero to Unicorn: Factorial HR's Strategic Success - with Factorial HR's Bernat Farrero
This week on How To Win: Bernat Farrero of Factorial HR, sharing insights on revolutionizing HR for SMBs. You’ll hear about the importance of simplifying complex HR processes for small and medium busi...Show More
10) Scaling Beyond $100M and Creating New Categories - with Pendo's Todd Olson
This week on How To Win: Todd Olson of Pendo, revealing the secrets behind building a product-led growth company. You’ll hear how Pendo's focus on product experience revolutionized customer interactio...Show More
Scaling Beyond $100M and Creating New Categories - with Pendo's Todd Olson
26:21 | Feb 12th, 2024