Marketing and Education Podcast
1) Why Outcomes, Not Features, Should Guide Every EdTech Decision
What would happen if EdTech stopped chasing features and aligned around two simple goals: postsecondary readiness and clear ROI for districts? Matthew Kennard, CEO of BetterLesson, joins Elana to unpa...Show More
2) Stop Sending Generic Emails: Email Marketing for the K–12 Buying Cycle
In this episode of All Things Marketing and Education, Elana chats with Kelly Cline, a former educator turned EdTech copywriter and email marketing strategist. With over a decade of experience in the ...Show More
3) Why Marketing in Education Isn’t Like Marketing Anywhere Else
In this episode of All Things Marketing and Education, Elana Leoni sits down with Melissa Heyeck, Senior Director of Marketing at Education Week and creator of The Wired Marketer, a must-read newslett...Show More
4) What’s Really Changing in K–12 Tech? A Deep Dive into CoSN’s 2025 Report
In this episode of All Things Marketing and Education, Elana Leoni sits down with Keith Krueger, CEO of CoSN (Consortium for School Networking), to unpack the biggest takeaways from CoSN’s 2025 State ...Show More
5) What It Takes to Build District Relationships That Last
Jacob Kantor (aka the Chief DODO) joins Elana to share how EdTech teams can earn trust—not just attention—by leading with empathy, listening well, and following up without selling. Packed with honest ...Show More
6) What Districts Actually Want from EdTech Partners
In this episode of All Things Marketing and Education, Elana sits down with Jeremy Dulle, Founder and President of Spring Rock Partners. With over 25 years of experience as a growth strategist, go-to...Show More
7) How to Build Smarter EdTech Marketing Plans in a Changing Landscape
In this episode of All Things Marketing and Education, Elana Leoni sits down with Hallie Smith, a seasoned EdTech leader, former educator, and now fractional marketing advisor. Hallie brings her full-...Show More
8) Q2 in Education Marketing: What’s Coming, What’s Changing, and What You Need to Do Now
Q2 is here—and it’s a whirlwind. In this timely episode, Elana Leoni, CEO of Leoni Consulting Group, and Senior Social Media Manager Hillary Trussell break down everything education marketers need to ...Show More
9) Using Storytelling to Make Your Education Marketing More Meaningful and Effective
We’re revisiting this conversation with Katie Test Davis—not just because it’s one of our most-loved episodes, but because it’s a reminder we could all use right now.In a time when educators and decis...Show More
10) The Secret to Sales & Marketing Success? A Shared Revenue Mindset
In this episode of All Things Marketing and Education, host Elana Leoni sits down with Dan O’Reilly, founder of FuelK12, who brings over 35 years of sales experience—half of that in EdTech. Having led...Show More