Crossing the Axis - The Biz Side of Video Production Podcast
1) Best Practices for Cold Outreach with Ross MacRae
Cold outreach is tough, but necessary. Whether you're in commercial film production or working inside an agency, building relationships with new clients is key to staying in business. To break down wh...Show More
2) Landing Agency Clients with Dani Dufresne
If you're a production company trying to land agency work, this episode is your tactical playbook. Dani Dufresne, founder of The Aux Co, a fractional production operations team helping modern agencies...Show More
3) [Client Side Conversation] The Indie Production Advantage with Jillian Gibbs
As holding companies expand their grip on marketing budgets, independent production companies risk getting pushed to the margins. But in today's fragmented media landscape, there's a growing advantage...Show More
4) Going Beyond the Brief with Jason Bellue
Most people underestimate the importance of the first intake call and going beyond the client's creative brief. In this episode, I sit down with Jason Bellue from Flying House Media to talk about what...Show More
5) Freelance vs. Roster Directors with Luke Lashley
The commercial production landscape is changing, and directors have more options than ever. While the traditional model of exclusive production company rosters still works for some, the rise of freela...Show More
6) Change is Hard with Craig Brooks
Change is hard—but it's essential to longevity. In this episode of Crossing the Axis, I sit down with Craig Brooks, co-founder of Kontent Partners, a film and photography production services company, ...Show More
7) How to Think Like an Agency with Alex Cohn
This episode is for production company owners who want to elevate their value when working directly with brand clients, stepping into roles traditionally held by ad agencies. As more brands bring stra...Show More
8) A New Model for Selling Expertise with Blair Enns
In this special episode, I sit down with Blair Enns—founder of Win Without Pitching, author of the industry-shifting book of the same name, and co-host of the hugely popular 2Bobs podcast. Blair's new...Show More
9) [Client Side Conversation] How To Win Business With Kevin Knutson
Get ready for an insider's perspective on winning the client-side game in this conversation with Kevin Knutson, a seasoned industry leader in creative marketing, content strategy, production, and bran...Show More
10) Being Acquisition Ready with Amy Balliett
Join this information packed crash-course discussion with Amy Balliett in getting your production company acquired. Amy is a founder of Killer Visual Strategies (formerly Killer Infographics), who bui...Show More