The Unfair Advantage Podcast
1) The Content Creation Breakdown: how do you best drive engagement with your audience?
Content creation is pivotal in today’s world. So how are you driving engagement with your audience? We break down the differences between short-form and long-form content - whether that’s TikTok, YouT...Show More
2) What is more important? The Product vs Marketing debate unpacked
What’s more important - product or marketing? 'Mr Marketing' Ash Ali gives a potentially surprising answer. "Marketing is mostly experimentation, whereas your clients need to LOVE your product"....Show More
3) Raising money for your start-up: the do's and dont's
When should you bring investors onboard? Fresh from a successful funding round with his start-up UHubs, Ash breaks down the lessons he learned along the way. As Hasan says: you need to have the fire g...Show More
4) The Steps to Building Consistency
Consistency is key, and slow and steady wins the race. In this quick-fire discussion, Ash and Hasan discuss habit-building, self-motivation and the importance of turning up. Whether you’re swimming, g...Show More
5) Scaling your business: when is the right time to start?
We all want to scale our business. But when is the right time? Today, Ash and Hasan catch up with author and business growth guru Simon Severino, CEO of Strategy Sprints. Simon says you’ll never find ...Show More
6) Your personal brand matters: how do you build yours?
Your audience is desperate for authenticity. So you personal branding matters. On today's podcast, Ash and Hasan explain the shifting rules of branding in the Age of the Influencer. Coming at it...Show More
7) What is the best way to upskill?
People are the world’s greatest resource. How can you figure out which shoulders to stand on? You need a coach. We’re all seeking guidance. On this episode, Hasan and Ash tell us exactly ...Show More
8) How to avoid the junk, find the gold and retain more of what you read
You’re only retaining 20% of what you read. How can you learn from a sea of conflicting information? Today, Ash and Hasan help you get the most out of your content diet to maintain that growth mindset...Show More
9) You spend 7 hours a day consuming content. Here's how to do it better.
Information overload is killing us. Are you overwhelmed by your feed? How do you find those value-adding needles in a haystack? On today’s episode, Ash and Hasan dive into the best and worst of ...Show More
10) How To Write a Book
Where do you start with writing a book? In this special 'Short' episode, our hosts Hasan and Ash pick apart everything you need to know. As the first ones to admit they couldn’t have imagined be...Show More