Own Your Business Podcast
1) What it Takes to Level Up in Luxury in 2026
Sway Mastermind enrollment is open. This is the first time in five years of running this program that we've dedicated an entire podcast episode to walking through what it is, who it's for, and how it ...Show More
2) Apply the 80/20 Rule for Exponential Growth in 2026
You've been going to conferences, rebranding, redoing your portfolio, and adjusting your prices for years, but you're still not booking the luxury clients you want. The problem isn't your effort. It's...Show More
3) Redefine Success on Your Terms
What if the version of success you’ve been chasing isn’t actually yours? In this episode, Sam and Katy unpack the disconnect so many wedding pros feel between what they thought would feel like success...Show More
4) 6 Big Sales Mistakes We Still See All the Time
Some sales mistakes are obvious. These ones aren’t, but they’re costing you real bookings. In this episode, Sam and Katy break down six common sales habits that quietly undermine your authority, kill ...Show More
5) Stop Believing These Myths About Luxury Clients
Feel like you’re doing everything “right” and still not booking the clients you want? You might be buying into myths that are keeping you stuck. In this episode, Sam and Katy bust six of the most comm...Show More
6) Why Booking Luxury Feels Harder than Ever
If you’re struggling to book luxury clients and wondering where they all went, this episode will help you zoom out and see the bigger picture. Katy and Sam break down what’s really going on in the mar...Show More
7) Why Your Inquiry Response Gets Ignored
If your inbox is full of first inquiries that go nowhere, it’s probably not a demand problem. It’s a response problem. Most wedding pros treat that first reply like a formality, just something to chec...Show More
8) Quit Wasting Time on the Wrong Projects
If your calendar’s full but your goals are still sitting on the shelf, you’ve got a problem—and it’s probably not lack of effort. In this episode, Sam and Katy call out the quiet time sucks: projects ...Show More
9) Sam Fave: Your Year-End Reality Check
Most business owners end the year searching for tactics, but the real growth comes from getting clear on why you’re in business in the first place. In this episode, I walk through the turning points t...Show More
10) Engage!25 Santa Barbara Recap with Abby Jiu
If you’ve ever felt like Engage is too big, too overwhelming, or just not “you,” this episode is your permission slip to rethink that.I’m joined by Abby Jiu, longtime friend, creative partner, and now...Show More