From the Yellow Chair Podcast
1) From Technician to Owner: Leading my team in marketing
Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives wi...Show More
2) Ugh, Another Slow Month?!? Is it Ops or Marketing?
Send us a text Shoulder season has a way of telling the truth. When the weather stops handing you leads, response-based digital channels cool off, and the real drivers of growth—outbound effort and ti...Show More
3) Navigating your business with your partner - the good, the bad, the ugly
Send us a text What if working with your spouse or sibling could be your unfair advantage instead of a constant tug-of-war? We sit down with women leading HVAC, plumbing, electrical, and home service ...Show More
4) 3 Home Service Marketing Strategies You’ve Probably Never Tried (But Really Should)
Send us a text Ever wonder why some home service brands feel trustworthy before they even quote the job? We pull back the curtain on three simple, overlooked moves that stack trust fast: a brand ecosy...Show More
5) Maintenance Club EXTRAS: Growing Revenue During the Slow Season
Send us a text Phones get quiet, bills don’t. We tackle the slow-season squeeze head-on with a blueprint for building maintenance clubs that are easy to sell, rich with perks, and powerful enough to t...Show More
6) Stop the Scatter: Smart Marketing Systems for Home Service Businesses
Send us a text Most contractors don’t have a marketing problem—they have a systems problem. We sat down with Skip Wilson, CEO of Draft Media Partners and a veteran of iHeart’s digital era, to break do...Show More
7) From Operator to Owner: Scaling Smarter with Ryan Lee
Send us a text Tired of adding hours and still feeling stuck? We dive straight into the moves that create freedom: pricing for profit, selling outcomes in the home, and using a simple, layered marketi...Show More
8) AI-Powered Sales: How Distance Helps Service Businesses Win More
Send us a text How quickly are you responding to potential customers? In today's instant-gratification marketplace, that question might determine whether your contracting business thrives or struggles...Show More
9) Top 5 Dumbest Mistakes Contractors Make (Are YOU on our List?)
Send us a text Ever wonder why some contractors seem to explode onto the scene while others struggle for decades without significant growth? The answer lies in avoiding what Crystal Williams and Eric ...Show More
10) Pay Smarter, Grow Faster: A Conversation with FieldPay’s Flavia de la Fuente
Send us a text The search for qualified HVAC talent has contractors desperate for innovative solutions. In this eye-opening conversation, Crystal welcomes Flavia De La Fuente, founder of Field Pay, wh...Show More