Category First Podcast
1) Workshop: How to Fix Your Positioning
Josh hosted a live workshop to help folks get their positioning back on track. Topics included: The Three Hard Positioning Problems everybody faces.The best tool to fix each one. And why everything ...Show More
2) The Gold Front Category Design Canvas
Josh shares the Gold Front Category Design Canvas, a tool that helps you ask and answer the essential questions for crafting great category strategy. Plus, there’s a Mario-themed mnemonic that makes t...Show More
3) Live Strategy: Anna Furmanov
Join Josh and Anna Furmanov for live strategy work. Anna is the founder of Furmanov Marketing, who’s been called the “Marie Kondo of startup marketing”. Josh and Anna talk about: Gold Front’s catego...Show More
4) WTF is Category Design?
We are back! Josh explains category design. Topics include: Why category design sometimes gets people so angry. Strategy is just thinking before you act. And category as a force multiplier for strat...Show More
5) Q&A: 5 Principles Every Category Creator Must Follow
Josh shares 5 foundational principles that category creators can use to stay focused on the work that really matters. It’s easy to lose your way when creating new categories, use these tools and insi...Show More
6) Q&A: You Gotta Feel It
Josh answers listener questions about category creation. My boss, the VP of marketing, wants to test everything, even an Instagram story, and I think it's making us late to get content out. Have you...Show More
7) Five Laws for Un-boring Brands
Josh shares 5 laws for branding to help you design original, interesting, and un-boring brands. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com
8) How Josh Writes Strategy
Josh shares his process for writing strategy. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com
9) Paul McDonnell | Insight Partners
Josh talks to Paul McDonnell, Vice President at one of the world's largest private equity firms, Insight Partners, about the qualities and mindset that successful category creation teams must have. In...Show More
10) Q&A: The Three Deadly Sins of Category Creation
Josh answers listener questions about category creation. What are the biggest mistakes you see category creators make?Have all these hype-first startups like Theranos, WeWork, FTX, etc. made investor...Show More