
Anewgo of New Home Sales Podcast
1) A-Grade Teams: Farrell Middleton’s Playbook for Homebuilding Leaders-156
How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways le...Show More
2) Unapologetic Sales: Cassy Williamson on People Over Process-155
What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, ...Show More
3) Data That Sells: Ed Carey on Knowing Your Buyer-154
Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketi...Show More
4) Sara Williams on Strategy, Tech & Transparency-153
Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cov...Show More
5) From Search to Sold: How AI is Rewriting the Rules of New Home Sales-152
In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator. ...Show More
6) 5 Website Mistakes Builders Can’t Afford to Make -151
Your website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain po...Show More
7) Momentum, Marketing & Buyer Mind Games at the Jeff Shore Summit-150
We’re live from the floor of the Jeff Shore Sales & Marketing Summit in Denver, where we’re catching up with some of the brightest minds in new home sales and marketing. From seasoned pros like Gary H...Show More
8) Thriving in the AI-First Web: Strategies for Smarter Website Optimization-149
This episode was created by AI, pulling together top insights from articles, research, and expert notes to explore how the web is evolving in the age of artificial intelligence. As search engines prio...Show More
9) The Story Behind Garman Homes’ Bold New Website-148
How do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes—Alaina Money-Garman (Founder), Jake Kaplan (CFO...Show More
10) AI Bots, Assistants & Agents: A New Era for New Home Sales-147
The future of homebuying is here — and it’s intelligent. In this dynamic session, Anewgo CEO John Lee breaks down how artificial intelligence is revolutionizing the new home sales journey. From bots t...Show More