Behind the Pursuit: From Bourbon to Brand Podcast
1) 097 - Pursuit University Pt. 2
We are continuing in our Pursuit University discussion we began in Episode 094. Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, teac...Show More
2) 096 - Kentucky Bourbon Festival Recap 2025
Another year, another festival recap! In this episode of Behind the Pursuit, we share our takeaways from the 2025 Kentucky Bourbon Festival. We dive into how our booth placement shaped the weekend, th...Show More
3) 095 - The Official Home of Bourbon
âItâs been a whirlwind.â After three years of talking about it, weâre finally settling into our new home at 722 W. Main Street in downtown Louisville, Kentucky. Today, weâre taking you back to that ...Show More
4) 094 - Pursuit University Pt. 1
Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, teaches students about marketing and building a spirits brand from the ground up. Bot...Show More
5) 093 - Experimentation
With the launch of Pursuit Spirits' new Cognac Rye, we're taking a step back to explore the productâs development and the broader journey of experimentation at Pursuit Spirits. From the early days of ...Show More
6) 092 - The Checkbox Trap
Why do whiskey drinkers chase after marketed checkboxes - like age statements, mash bills, or bottle rarity - that donât always guarantee quality, while overlooking great-tasting whiskey that may lack...Show More
7) 091 - PursuitPalooza Recap 2025
Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The event includes distillery tours, barrel picks, tasting...Show More
8) 090 - 30 Days From 30 Days
We know - Whiskey Row still isnât open. But donât worry, weâre just a âsoft 30 days out.â Delays in buildouts are pretty much inevitable, but what does that really mean for the team, the experience, a...Show More
9) 089 - Navigating the Entrepreneurial Journey
It's another solo episode today with Ryan, and we dive into the complexities of entrepreneurship, discussing the entrepreneurial mindset, the challenges anxiety can bring, and even the balance betwee...Show More
10) 088 - The Year of Pursuit
Six months ago (back on Episode 077) we mentioned an upcoming packaging update, one that not only helps us stand out against other brands on the retails shelves but also simplifies the language we use...Show More