Breaking Through in Cybersecurity Marketing Podcast
1) Stop Thinking Statistics Tell Your Story! With Mitch Mayne
This week Gianna and Maria are joined by Mitch Mayne, Cybersecurity communicator and incident responder. Mitch talks about his career journey, and his philosophy on storytelling in cybersecurity while...Show More
2) Exploring Roles from the Trenches to Leadership with Corin Imai
In this episode, Cybersecurity Marketing Leader and Former Security Researcher, Corin Imai, joins Maria and Gianna to discuss the individual contributor vs. head of marketing and influencer marketing ...Show More
3) How to Make a Viral Meme for Cybersecurity with Dean Pe’er
In this episode, Dean Pe'er, Head of Product Marketing at Entitle, joins Maria and Gianna to discuss his viral meme. Several months ago, Dean posted a meme on LinkedIn about admin privileges, which pr...Show More
4) Unlocking Product Marketing Strategies with Andy Tzortzinis
In this episode, Andy Tzortzinis, product positioning and messaging mentor, joins Maria and Gianna to discuss product marketing. Andy’s introduction to cybersecurity was several years ago as the Direc...Show More
5) Building Trust, Culture, and Communities with Tyler Shields
After about 90 podcast episodes published on Breaking Through In Cybersecurity Marketing, we are walking down memory lane with our very first episode ever! Gianna and Maria are joined by self-proclaim...Show More
6) Episode Replay: Is Your Marketing Annoying to Security Folks? How to Fix It with Dani Woolf
CyberMarketingCon2023 has wrapped, and we are so grateful for the support we received from our speakers, sponsors, volunteers, and attendees. The week was jam-packed with networking and education, fro...Show More
7) Replay Episode: Life After Layoff With Amy Fair
Layoffs are always stressful. You can never truly be ready for it, but you have to pick up the pieces after it happens. During our podcast hiatus for CyberMarketingCon2023, we are replaying the “Life ...Show More
8) Video Influencer Marketing: Keeper Security’s Strategies, Tactics, & Results - Replay from CyberMarketingCon 2022
Social media gives us different ways to market, from influencers to gifs, or videos. You can use whatever is at your disposal to boost your company’s social media marketing strategies. In this replay...Show More
9) The Successes and Failures of Being a CMO with Charles Gold
In this episode, Charles Gold, Chief Marketing Officer at ThreatConnect, joins Maria and Gianna to discuss why CMOs fail or succeed. To begin, Charles shares his background in running global marketin...Show More
10) It’s Okay to Be Funny - Even in Marketing! Replay from CyberMarketingCon 2021
When you think humor, comedy, LOL, or even LMFAO if you are fancy, cybersecurity isn't typically the first thing that comes to mind. But who says talking about ROI, demand gen, and marketing has to be...Show More
It’s Okay to Be Funny - Even in Marketing! Replay from CyberMarketingCon 2021
48:52 | Nov 22nd, 2023