The Rise and Fall of LuLaRoe Podcast
1) Ep 1: The Promise of LuLaRoe
Former LuLaRoe consultant Heidi Castellani joined the company in 2014 after moving to Connecticut and becoming a new mom. She was drawn into the multilevel marketing company by the comfortable legging...Show More
2) 90 Day: The Last Resort Sessions - Seeking Therapy
If you enjoyed The Rise and Fall of LuLaRoe, you might like a new podcast from TLC - 90 Day: The Last Resort Sessions. In the premiere episode of 90 Day: The Last Resort Sessions podcast, host Suki ...Show More
3) Introducing Hillsong: A Megachurch Shattered
If you enjoyed The Rise and Fall of LuLaRoe, check out a new podcast from discovery+: Hillsong: A Megachurch Shattered. Listen to episode 1 here and follow Hillsong: A Megachurch Shattered wherever yo...Show More
4) Ep.6: Life After LuLaRoe
For many in LuLaRoe, building their business became their entire life. Their work. Their community. And their sense of self worth. After leaving, it can feel like starting from scratch again.
5) Ep.5: The Psychology of MLMs
This week we look at the psychology behind the foundation of LuLaRoe and other MLMs, including ideas like deceptive recruitment and “lovebombing.”
6) Ep.4: Building the Anti-LuLaRoe Movement
How did the anti-LuLaRoe movement start? Much of the pushback began with women sharing their stories online after receiving defective products.
7) Ep.3: Targeting Women, Targeting Moms
LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by touting flexibility and the idea of “full time pay for part-time work.”
8) Ep.2: #BecauseofLuLaRoe: The Dream Vs. Reality
So how did LuLaRoe retailers build their followings online, and what was the reality vs. the image they were creating? Author and Under the Influence podcast host Jo Piazza joins us this week to break...Show More
9) Introducing: The Rise and Fall of LuLaRoe
In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have their dreams dashed.