The Rise and Fall of LuLaRoe

Ep.3: Targeting Women, Targeting Moms

The Rise and Fall of LuLaRoe ›

30:01 | Mar 8th, 2022

LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by touting flexibility and the idea of “full time pay for part-time work.”...Show More



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