Everything Is Better With Creators Podcast
1) Gen Z Marketing & the Future of Gaming with Umi Games | Tom Parry, Head of Umi Games
Like every generation before them, Gen Z poses new challenges in how to reach them.So, how does their unique DNA lead brands and marketers to the world of gaming? On today’s exciting episode, we’...Show More
Gen Z Marketing & the Future of Gaming with Umi Games | Tom Parry, Head of Umi Games
38:25 | Dec 14th, 2023
2) Turning Your Audience into an Empire I Creators Drew Afualo, Andrea Casanova, Sofie Dossi, and Senior Talent Manager, Megan Frantz
As a creator, how can you turn your audience into an empire? We're diving headfirst into the burning question on every aspiring creator's mind.This episode was recorded live at Vidcon Anaheim with thr...Show More
3) How Creators Help Brands Stay Connected to Culture I Seth Matlins, Managing Director, Forbes CMO Network
Why are younger generations rejecting idealized marketing? Because they crave authenticity!Today, Seth Matlins shares his insights on the importance of empathy and collaboration and how it all ties ba...Show More
4) How Creators Are Leading the Entertainment & Tech Evolution I Kevin Allocca, Global Director of Culture & Trends at YouTube; Author of Videocracy
Have you ever spiraled down the rabbit hole of trends and wondered if anyone is able to track them all? In this episode, we’re talking with Kevin Allocca, Global Director of Culture and Trends at...Show More
5) Creators Measure Up: Measuring the Value of Creator Marketing I Gaz Alushi, President, Measurement & Analytics, Whalar
Have you ever wondered about the real impact of creator-driven campaigns? Today, we are talking with Whalar’s own Gaz Aluishi, President of Measurement and Analytics, to deconstruct the media mag...Show More
6) Beyond Demographics: The Evolution of Multicultural Marketing I Jennifer Rivera-Vega Head of Multicultural, TikTok
What can you learn from TikTok about the evolution of multicultural marketing?As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surfa...Show More
7) How this Creator-led Brand Uses Authenticity to Drive Results I Anouck Gotlib, CEO, Belgian Boy
Can waffles save the world?Today we’re speaking with Anouck Gotlib, CEO of Belgian Boys, as she delves into how a viral pancake video caught the company's eye and led to a new product.As creators of b...Show More
8) Building Businesses with Equity I Ken Harrell, Co-Founder at Pharus
In a volatile media landscape, the creator economy has surged, budgets are growing, creators are creating, and increasingly major brands are redirecting budgets to creator campaigns. As the industry e...Show More
9) Reaching Gen Z & Gen Alpha: Claire's Breakthrough in Creator Marketing I Kristin Patrick, EVP & CMO Claire’s
Leading a successful business transformation is an art.On today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, EVP and Chief Marketing Officer of Claire's, about...Show More
10) This Creator is Breaking Barriers to Ivy-League Education with Creator and Education | Activist Vee Kativhu
Education is a fundamental human right, but it’s not always easy for everyone to access. The high cost of education, lack of resources, and socio-economic factors can make it difficult for some studen...Show More