SEO Unplugged Podcast
1) #37 - AI Search Mechanics with Dan Petrovic (DEJAN)
Get your notepad out for this one. In this episode, Dan Petrovic breaks down how AI search actually works - from grounding and citation decisions to prompt variability and real-world SEO implications.
2) #36 - UX-Driven SEO with Naomi Francis-Parker (Deliveroo)
UX and SEO don’t have to compete - they can amplify each other. In this episode, Naomi Francis-Parker unpacks how user experience principles can sharpen your search strategy and drive meaningful engag...Show More
3) #35 - The Product Mindset in SEO with Gus Pelogia (Indeed)
A product mindset can transform how SEO strategies get built and executed. In this episode, Gus Pelogia shares how he applies product thinking to SEO, from prioritisation to collaboration with teams.
4) #34 - AI-Era SEO Testing with Ryan Jones (SEOTesting)
SEO testing is evolving fast in the age of AI. In this episode, Ryan Jones shares how he approaches experiments, interprets results, and adapts strategies for AI-driven search changes.
5) #33 - SEO Analytics with Matthew Mellinger (SEO Gets)
In a world of AI search, knowing which SEO metrics actually matter is more important than ever. In this episode, Matthew Mellinger breaks down how to approach SEO analytics today and what data points ...Show More
6) #32 - Psychology of Search with Garrett Sussman
Understanding how people search is just as important as knowing what they search for. In this episode, Garrett Sussman dives into the psychology behind search behaviour - exploring how shifts toward c...Show More
7) #31 - Search Personalisation with Otso Karvinen
Search personalisation isn’t new, but it’s becoming more powerful. In this episode, Otso Karvinen unpacks Google’s approach to personalisation through patents and real-world examples, and explores how...Show More
8) #30 - Competitor Analysis with Steve Paine
The search landscape is evolving fast. In this episode, Steve Paine breaks down what modern competitor analysis looks like today, why SEOs must shift from a keyword-first mindset to a focus on topics ...Show More
9) #29 - SEO Education with Hellen Benavides
SEO education is often overlooked, yet it’s key to driving real impact. In this episode, Hellen Benavides reveals how she championed SEO education at giffgaff, securing internal buy-in and making SEO ...Show More
10) #28 - The Future of Technical SEO with Patrick Hathaway
Technical SEO is evolving - are you keeping up? In this episode, Patrick Hathaway discusses the growing impact of AI and LLMs on search, along with the increasing role of JavaScript and what it means ...Show More