That's What I Call Marketing Podcast
1) S5 Ep2: Building a New Category Around a 2,000-Year-Old Drink
What happens when a radio comedian, a senior drinks marketer, and a 2,000-year-old Roman hydration recipe collide?In this episode of That’s What I Call Marketing, Conor Byrne sits down with Merrick Wa...Show More
2) S5 Ep1: What KitKat Gets Right About Attention, Breaks & Consistency with Wael Jabi
Kit Kats Global Head of Marketing Shares what it really takes to build and protect an iconic global brand?In this season opener for Season 5 of That’s What I Call Marketing, Conor Byrne is joined by W...Show More
3) The Singles: Don't Look Back In Anger 2025
Don't Look Back In Anger - the episode where we look back at the biggest stories we covered on The Singles and see how those brands have gotten on this year. So What happens after the marketing headli...Show More
4) S4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025
Which Christmas ads did Irish viewers love in 2025? In this special Christmas edition of That’s What I Call Marketing, Conor Byrne is joined by Ciara Reilly from Red C Research, Linda Bradley (Head of...Show More
5) The Singles Ep12: Netflix X Spotify, Monzo taking on Barclays, Rebel X Movember
The episode begins with the new Netflix Ă— Spotify partnership, where Spotify's video podcasts will sit on Netflix from 2026. Conor, Dan and Jasper discuss what this means for streaming, how it challen...Show More
The Singles Ep12: Netflix X Spotify, Monzo taking on Barclays, Rebel X Movember
33:23 | Dec 2nd, 2025
6) S4 Ep28: Brand Global, Adapt Local with Katherine Melchior Ray & Nataly Kelly
CMO's Katherine Melchior Ray & Nataly Kelly dive deep into the nuances of global marketing . Both are experienced global CMOs and authors of the book 'Brand Global, Adapt Local.' They share their insi...Show More
S4 Ep28: Brand Global, Adapt Local with Katherine Melchior Ray & Nataly Kelly
35:17 | Nov 18th, 2025
7) S4 Ep27: Imen Zitouni, Intact's CMO on on Building a Brand That Travels
When Imen Zitouni started out, there was no Google. She literally taught Canadian businesses how to use a mouse. Fast forward twenty-five years, and she’s the Chief Marketing Officer at Intact Insuran...Show More
8) The Singles takes on OpenAI, Tylenol & Stiller Soda
In this episode, we dive deep into the latest marketing trends and campaigns we start by discussing OpenAI's new brand campaign, evaluating its impact and effectiveness. The conversation transitions t...Show More
9) S4 Ep26: Mark Ritson on The Biggest Mistakes Marketers Still Make & How to Stop
What happens when one of the world’s most opinionated marketing professors looks beyond 2025 and starts thinking about the 2030s?In this unfiltered conversation, Mark Ritson joins Conor Byrne on That’...Show More
S4 Ep26: Mark Ritson on The Biggest Mistakes Marketers Still Make & How to Stop
59:22 | Oct 28th, 2025
10) S4 Ep25: Building the Charity Water Brand with Brady Josephson, VP of Brand & Growth
What happens when one of the world’s most innovative nonprofits starts thinking like a modern brand?In this episode of That’s What I Call Marketing, Conor Byrne sits down with Brady Josephson, VP of G...Show More
S4 Ep25: Building the Charity Water Brand with Brady Josephson, VP of Brand & Growth
45:05 | Oct 21st, 2025