The Stack Podcast
1) How SumoQuote Hit a Consistent 33% Conversion Rate with Brandon Healey, VP of Sales & Marketing
SumoQuote has unique trial and demo formula, leading to a 33% conversion rate from free trial to new customer. Dan McGaw and Brandon Healey, VP of Sales & Marketing at SumoQuote discuss the journey fr...Show More
2) B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata)
Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founder and CEO of Attributa, and Steffen Hedebrandt, Co-founder and CMO of Dreamdata, share insights on B2B attribution strateg...Show More
3) Drive Adoption and Scale Net Recurring Revenue without PQLs with Mallory Lee, VP of Revenue Operations at Nylas
Mallory Lee, VP of Revenue Operations at Nylas, shares her approach to product-led growth (PLG) and why they don't use product-qualified leads (PQLs), focusing on user engagement and identifying high-...Show More
4) Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa
Daan Goossens, the VP of Growth at Mysa smart thermostats, shares his strategic approach to marketing and growth. He delves into the tech stack employed by Mysa, which includes Shopify, Contentful, Go...Show More
5) Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu)
In this episode of The Stack, host Dan McGaw is joined by Aaron Bird, Laura Schaffer, and Francis Brero to discuss the rise of product-led growth (PLG) and its impact on the sales process. They explor...Show More
6) DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle
Maxime Lagresle, Head of Data at Veronica Beard, shares insights on converting customers to omnichannel and leveraging tools like Fivetran and BigQuery to create personalized experiences. Explore the ...Show More
7) Drive D2C Growth by Humanizing Brand and Marketing Strategy with Aaron Wollner, CMO of Quontic Bank
Aaron Wollner, CMO of Quantic Bank, discusses the unique challenges and strategies of marketing in the banking industry, emphasizing the importance of humanizing the brand, utilizing data analytics, a...Show More
8) Nail B2B Deals using Multithreaded Strategies and Effective Messaging with Trinity Ngyuen
Trinity Nguyen, VP of Marketing at User Gems, shares her success in implementing a highly effective multithreading strategy to drive sales and revenue. Overcoming challenges such as inconsistent messa...Show More
9) How Workshop Found Product-Market Fit Leveraging Customer Feedback with Jamie Bell, VP of Marketing at Workshop
Workshop's Vice President of Marketing, Jamie Bell, stresses the importance of customizing employee communication and shares the company's content strategy which includes free email templates, a newsl...Show More
10) Leveraging Intent Data for High-Impact Marketing Campaigns with Mark Kilens, CMO at Airmeet
Explore how Airmeet's Chief Marketing Officer, Mark Kilens, leverages intent data, crafts high-quality Ideal Customer Profiles (ICPs), and utilizes meticulously crafted project briefs to drive high-co...Show More