The Now You Know Podcast
1) Top 10 Marketing Buzzwords of 2025
Today, we’re counting down the Top 10 Marketing Buzzwords of 2025 so far. These are the terms you’ll hear in meetings, see on LinkedIn posts, and maybe even throw around yourself. The twist? We’re do...Show More
2) Zero-Party Data: The Future of Customer Trust in 2025
What is zero-party data? Japanese consumers tend to be more cautious about sharing data compared to the U.S. or even Europe. That means brands need to be clear, respectful, and offer value in return a...Show More
3) Hook 'Em in 3 Seconds: Unlocking the Secret to Your Social Media Success!
You have 3 seconds to grab attention! here’s a secret Social Media doesn't want you to know! SNS cares most about watch time, especially in those first 3 seconds. That’s when the algorithm decides i...Show More
4) The Panic Button: How Fear Fuels Marketing and Drives Sales
In this episode of the Now You Know podcast, host Flavio Souza delves into the powerful role of fear in marketing. By tapping into our primal survival instincts, marketers effectively use fear to driv...Show More
5) Unveiling the Unique World of Marketing in Japan
In this episode of The Now You Know Podcast, Flavio explores the unique landscape of marketing in Japan, characterized by a blend of tradition and innovation. Unlike Western marketing's focus on indiv...Show More
6) Flavio's Mid-Year Marketing Review: Emerging Trends
As we navigate through the year, the marketing landscape continues to evolve at a rapid pace. Here’s a closer look at some of the most exciting new trends and the companies that are setting the standa...Show More
7) Will AI take over marketing?
Flavio talks about the relationship between Marketing and AI as a help tool, although lot's of progress has been made, AI still lacks some features like humor for example. Grendz.com - Grendz de...Show More
8) Marketing and Sales, What's the difference?
Flavio talks about the relationship between Marketing and Sales and how they have to gain from each other if they work together.Personal website (for contacts/suggestions) : https://flavio.onlineVisit...Show More
9) The marketing research slice
Flavio talks about the marketing research slice as part of the marketing pizza as well as the importance of doing it right for short term payoffs.Personal website (for contacts/suggestions) : https://...Show More
10) Public Relation (The PR slice)
Flavio talks about the PR slice as part of the marketing pizza as well as the synergy of PR and Marketing in the Digital Age: A glimpse into the future of PR.Personal website (for contacts/suggestions...Show More