Smarter Marketer Podcast
1) 95. How to Rank in ChatGPT w. Joe Alder
Ranking in ChatGPT is now one of the most urgent challenges in digital marketing. With millions of Australians using AI search every week, the question for in-house marketers isn’t whether ChatGPT is ...Show More
2) 94. Winning B2B Messaging: How to Build a Perspective That Cuts Through w. Alex James
As competition heats up across professional services, simply telling people what you do is no longer enough. The difference between winning and blending in ultimately comes down to perspective: how yo...Show More
3) 93. Marketing for Turbulent Times - Kantar and the Australian Marketing Landscape
Marketing in 2025 is being shaped by what some experts call a 'polycrisis' - disruption layered upon disruption. From global conflicts to inflation to AI-driven job shifts, the market conditions facin...Show More
4) 92. Current vs Future Demand: Why Mental Availability Matters w. Nick Palmer
Most marketers are pressured to focus their energy on the 5% of buyers ready to purchase today, but what about the 95% who aren’t in market yet? Ignoring them likely means missing your biggest growth ...Show More
5) 91. The Secret to B2B Marketing: Owning a Perspective w. Alex James
B2B service firms have been told to niche down, build helpful content and trust the funnel. But in today’s competitive market, where everyone is applying the same formula, it’s not enough to stand out...Show More
6) 90. Marketing to Gen Z and Gen Alpha w. Katy Richardson
What happens when a generation that grew up online starts leading your marketing conversations? Host James Lawrence speaks with Katy Richardson, Global Head of Marketing at student living app Housr, a...Show More
7) 89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence
We’re halfway through 2025 and AI is the buzzword on everyone's lips. And while it’s changing marketing fast, is the hype legitimate? Host James Lawrence is joined by Rocket Agency’s co-founder, David...Show More
8) 88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing
What makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion...Show More
9) 87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder
With the growth of AI and LLMs like ChatGPT, the question "Is Google dying?" is often being asked. In this episode, James Lawrence sits down with Rocket’s Head of SEO, Joe Alder, to cut through the hy...Show More
10) Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan
In-house marketers and agency leaders don’t always speak the same language - but when they do, the results can be game-changing.In this episode, host James Lawrence sits down with Drew McLellan, CEO o...Show More